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Unlocking Stock Market Success: Why You Should Embrace the Skew
  • Invest News

Unlocking Stock Market Success: Why You Should Embrace the Skew

  • July 8, 2025
  • Roubens Andy King
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When we talk about stock returns, most people assume that individual stocks should yield positive returns. That’s because the stock market has historically outperformed other asset classes like bonds. But surprisingly, the median monthly return for a large sample of individual stocks is — drumroll, please – zero. That’s right. A study conducted by Henric Bessembinder and published in the Financial Analysts Journal in April 2023 found that on a monthly basis, individual stocks generate returns centered around zero. In fact, this paints a “half-full, half-empty” scenario. Half the stocks produce positive returns, while the other half have negative returns.

As an investor or advisor, how do you and your clients react to this? If this zero-median return statistic were the only way to look at stock performance, it would be hard to justify investing in stocks at all. Convincing clients to invest in equities would be an uphill battle, especially if they’re seeking short-term gains.

Volatility

In fact, there are many ways to evaluate stock returns beyond just focusing on median monthly performance. One common approach is to measure stock returns in terms of volatility. Volatility refers to how much a stock’s price fluctuates, and it’s often measured using standard deviation. On average, the annual standard deviation for stock returns is about 50%, which means that the price of an individual stock can swing wildly throughout the year. If we apply the 95% confidence interval often used in statistics, this implies that an individual stock’s return could vary by roughly +/- 100% in a given year. This is huge. Essentially, an individual stock could double or lose all its value within 12 months.

This level of uncertainty can make stocks seem daunting, especially for those looking for stability. The idea that individual stocks are a “half-full, half-empty” proposition monthly, and are even more volatile annually, can scare away potential investors. But it’s important to remember that stocks are primarily intended to be long-term investments.

The short-term ups and downs, while nerve-wracking, are part of the journey toward long-term wealth creation.

So, what happens when we shift our focus to long-term individual stock returns? Shouldn’t we expect more consistency over time? Bessembinder also looked at long-term stock performance, and the findings weren’t exactly comforting. Over the long run, 55% of US stocks underperformed US Treasury Bill returns, meaning that more than half of individual stocks did worse than the safest government-backed investments. Perhaps even more alarming is the fact that the most common outcome for individual stocks was a 100% loss — complete failure. These findings suggest that investing in individual stocks is a high-risk endeavor, even when taking a long-term approach.

Typically, when investors and financial analysts assess stock performance, they focus on two key statistical measures: central value (such as the mean or median return) and volatility (as measured by standard deviation). This traditional method of analysis often leads to a negative or at least discouraging narrative about investing in individual stocks.

If returns are largely zero in the short term, highly volatile in the medium term, and risky in the long term, why would anyone invest in stocks?

The answer, as history shows, is that despite these challenges, stocks have significantly outperformed other asset classes like bonds and cash over extended periods. But to truly understand why, we need to look beyond the typical first two parameters used in analyzing stock returns.

The Third Parameter for Assessing Stock Performance: Positive Skew

While traditional analysis focuses heavily on the first two parameters — central value and volatility — it misses a crucial component of stock returns: positive skew. Positive skew is the third parameter of stock return distribution, and it’s key to explaining why stocks have historically outperformed other investments. If we only focus on central value and volatility, we are essentially assuming that stock returns follow a normal distribution, similar to a bell curve. This assumption works well for many natural phenomena, but it doesn’t apply to stock returns.

Why not? Because stock returns are not governed by natural laws; they are driven by the actions of human beings, who are often irrational and driven by emotions. Unlike natural events that follow predictable patterns, stock prices are the result of complex human behaviors — fear, greed, speculation, optimism, and panic. This emotional backdrop means that stock prices can shoot up dramatically when crowds get carried away but can only drop to a limit of -100% (when a stock loses all its value). This is what creates a positive skew in stock returns.

In simple terms, while the downside for any stock is capped at a 100% loss, the upside is theoretically unlimited. An investor might lose all their money on one stock, but another stock could skyrocket, gaining 200%, 500%, or even more.

It is this asymmetry in returns –the fact that the gains can far exceed the losses — that generates positive skew.

This skew, combined with the magic of multi-period compounding, explains much of the long-term value of investing in stocks.

Learn to Tolerate Tail Events

If you examine stock return distributions, you’ll notice that the long-term value from investing in the market comes primarily from tail events. These are the rare but extreme outcomes that occur at both ends of the distribution. The long, positive tail is what produces the outsized returns that more than make up for the smaller, frequent losses. For stocks to have generated the high returns we’ve seen historically, the large positive tail events must have outweighed the large negative ones.

The more positively skewed the return distribution, the higher the long-term returns.

This might sound counterintuitive at first, especially when traditional portfolio management strategies focus on eliminating volatility. Portfolio construction discussions often center around how to smooth out the ride by reducing exposure to extreme events, both positive and negative.

The goal is to create a more-predictable and less-volatile return stream, which can feel safer for investors. However, in avoiding those unnerving tail events, investors eliminate both the big losses and the big gains. This reduces positive skew and, as a result, dramatically reduces overall returns.

The Hidden Cost of Managed Equity

A typical “Managed Equity” strategy eliminates all stock losses (no returns less than zero) while capping upside returns. For example, a well-known investment company offers a managed S&P 500 fund that avoids all annual losses while limiting returns to less than 7%. Since it is virtually impossible to predict daily returns, this return feat is accomplished by simply holding a zero cost S&P 500 options collar. Over the last 40+ years, when the S&P 500 generated more than 11% annually, this strategy would have yielded a meager 4% annual return.

In other words, avoiding emotional tail events means you miss out on the very returns that are the major drivers of long-term wealth creation. Investors who focus too much on smoothing returns end up with more consistent but dramatically lower returns over time.

To truly benefit from stock investing, it’s necessary to embrace both the emotions and the rewards that come with positive skew. This means learning to live with tail events. They may be uncomfortable when they occur, but they are an integral part of long-term success in the stock market.

The most successful investors recognize this and accept that volatility and tail events that are simply unavoidable are crucial for achieving high returns. By learning to appreciate positive skew and its associated tail events, investors can unlock the full potential of stock market gains.

Learn to love, not fear the skew.

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