Apple is reportedly weighing up a potentially major change to its digital assistant: powering a revamped Siri with Google's Gemini artificial intelligence tool.
According to Bloomberg, the companies are in early discussions about a partnership that could reshape Apple's AI strategy for the iPhone, iPad and Apple's other products. While no agreement is in place, the talks signal Apple's growing urgency to keep up in the generative AI race.
Siri, once a pioneer, has lagged behind its voice assistant rivals. Apple had planned to roll out a smarter, AI-driven Siri in 2025 as part of its Apple Intelligence initiative, but executives delayed the launch until spring 2026, admitting the early version wasn't reliable enough to ship. That setback has left Apple at a disadvantage while Samsung, Microsoft and Amazon push ahead with AI assistants that are more conversational and capable.
Apple has long prided itself on controlling the technologies that make its products distinct, but generative AI has proven harder to master internally. To bridge the gap, Apple has leaned on partners: today's Siri can already route certain requests to OpenAI's ChatGPT when its own models fall short, and later this year, Apple Intelligence is set to upgrade that integration with GPT-5. You'll be able to call on ChatGPT for writing help, image understanding and complex questions directly through Siri, Writing Tools and Visual Intelligence.
That reliance underscores the fact that Apple's own models aren't yet competitive at the same scale as its rivals.
Apple is reportedly exploring additional options, including Anthropic's Claude and, most prominently, Google's Gemini. A deal with Google wouldn't just inject advanced capabilities into Siri, it would echo a long-running partnership between the two companies. Google already pays billions annually to remain the default search engine on Safari, and a Gemini deal could extend that relationship into Apple's core AI experience.
If the talks advance, we may see a very different Siri emerge in the coming years: one less constrained, more conversational and powered by the same AI that underpins Google's own products.
Apple and Google didn't immediately respond to requests for comment.
(Disclosure: Ziff Davis, CNET's parent company, in April filed a lawsuit against ChatGPT maker OpenAI, alleging it infringed Ziff Davis copyrights in training and operating its AI systems.)
