Meta delivered a robust quarter in Q2 2025, with strong performance driven by its core advertising business and accelerating user engagement. The company’s AI investments are paying off with an increase in user time spent on both Facebook and Instagram, largely fuelled by a surge in video viewership. This engagement translated directly to its bottom line, with an increase in ad impressions and a healthy rise in the average price per ad, as the company’s AI models continued to improve ad effectiveness for advertisers.
| Q2 2024 (US$ million) | Q2 2025 (US$ million) | Percentage change | |
| Revenue | 39,071 | 47,516 | +21.6% |
| Family of Apps | 38,718 | 47,146 | +21.8% |
| Reality Labs | 353 | 370 | +4.8% |
| Operating income | 14,847 | 20,441 | +37.7% |
| Net income | 13,465 | 18,337 | +36.2% |
Meta’s revenue grew 21.6% year-on-year to US$47.5 billion in Q2 2025. The company exceeded its own revenue guidance in Q2, as the expected macroeconomic pressures on advertising spend were not as severe as initially forecast. Despite higher infrastructure costs and partner payments, the company’s operating margin improved strongly from 38.0% in…
