McDonald's is launching another Happy Meal.
However, this one is different because it allows you to have your own McDonald's at home.
Well, sort of…
I mean, any kid would love to have their personal McDonald's restaurant at home. Imagine getting unlimited McNuggets and soft-serve cones.
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As the pioneer of the fast-food kids' meal trend, it's no surprise that McDonald's sells over 1 billion Happy Meals annually worldwide, which accounts for a big part of its sales.
Related: McDonald's menu adds new Happy Meal fans will love
The fast-food giant has undoubtedly released some of the best Happy Meal toys ever. They are so iconic that many of us still remember them.
McDonald's uses nostalgic marketing to forge a strong connection between its products and customers' emotions, creating a familiarity that has built a loyal customer base.
McDonald's unveils a new nostalgic Happy Meal
To kick off July, McDonald's (MCD) is launching another Happy Meal, and this one is smaller than ever.
Starting July 1, fans can purchase the new “Lil McDonald's” Happy Meals, which contains one of 21 new toys inspired by iconic elements that have represented the fast-food giant for decades.
Related: McDonald’s menu adds new version of a much-mocked classic
These miniature toys include a tiny register, fries, a food tray, a McDonald's sign, a Happy Meal box, and even seasonal items like the unforgettable Boo Bucket. It's everything a kid needs to set up their own little McDonald's.
“A McDonald’s Happy Meal has always been more than just a meal – it's a joyful tradition that creates lasting memories for both kids and adults alike,” said McDonald’s U.S. Director of Marketing, Brand, Content & Culture Anna Engel in the announcement. “As a parent, there’s something magical about watching your child's imagination come to life with these tiny toys. That's what makes Lil McDonald's so special. It brings back my own childhood memories of playing McDonald’s, and now I get to create new ones with my kids.”
McDonald's implements technology witin its Happy Meals
Technology has become a big part of all industries, enhancing customers' experience by making operations more efficient and seamless.
McDonald's has implemented technological innovations within its business for years, from the first self-order kiosks to its mobile ordering app. Now, it's also making technology a part of Happy Meals.
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Each Happy Meal box contains a QR code that, when scanned, unlocks the Drive Thru Dash game. This digital game allows fans to experience a simulated day as a McDonald's worker by taking and making orders.
Kids can also download a free digital placemat on the Happy Meal website to create a play zone for their tiny toys. Plus they can use the mobile app to find nearby restaurants with play spaces.
The new “Lil McDonald's” Happy Meals will be available for a limited time at all participating McDonald's locations nationwide until August 11.
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