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Bernstein Touts Coupang (CPNG) as a Clear Winner in Korean e-Commerce Market
  • Business

Bernstein Touts Coupang (CPNG) as a Clear Winner in Korean e-Commerce Market

  • July 13, 2025
  • Roubens Andy King
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Coupang Inc. (NYSE:CPNG) is one of the top e-commerce stocks with long-term potential. On June 19, Bernstein reiterated that the company is well-positioned to capitalize on the 5% growth in the Korean e-commerce market between 2025 and 2027.

Bernstein Touts Coupang (CPNG) as a Clear Winner in Korean e-Commerce Market

A close-up of a customer using the company's e-commerce platform whilst shopping online.

Bernstein has identified Coupang as one of the clear winners, as penetration in the Korean e-commerce market is projected to increase to 46% by 2027 from 42%. The increase should be fueled by the percentage of internet users shopping online rising to 86% from 83%.

Success in free shipping policy and rapid delivery offerings are some of the factors that Bernstein expects to continue strengthening Coupang’s market share in the burgeoning segment. Additionally, cross-selling between food delivery and product commerce is expected to accelerate growth.

Coupang Inc. (NYSE:CPNG) is a technology and e-commerce company that provides retail, delivery, video streaming, and fintech services to customers. It is best known for its innovative logistics infrastructure and focus on rapid delivery through a network of fulfillment centers and last-mile delivery capabilities.

While we acknowledge the potential of CPNG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 15 Successful Spin-Off Companies and Their 2025 Returns and 12 Best Consumer Goods Stocks Billionaires Are Quietly Buying.

Disclosure: None. This article is originally published at Insider Monkey.

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