First launched in 2019 under the name “Bigger Bag,” the promotion that eventually evolved into Wendy's (WEN) “Biggie Bag” very quickly became one of the fast-food chain's most popular meal deals.
Costing either $5 or $6 depending on the type of sandwich selected, the deal allows customers to pair either a Jr. Bacon Cheeseburger, Double Stack, or classic Crispy Chicken with a four-piece order of chicken nuggets, a small fries, and a soft drink. The more expensive version allows one to pick a Bacon Double Stack or Crispy Chicken BLT.
Over the years, Wendy's has also experimented with breakfast versions of the Biggie Bag, as well as ones that focus on sides rather than centering around a sandwich.
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Popular Wendy's meal deal now available in the United Kingdom in three versions
While Wendy's has more than 6,300 stores across 30 countries, the “Biggie Bag” was previously something that could be found exclusively in the United States.
But this summer, the chain brought the concept abroad for the first time with the £5 Biggie Bag in the United Kingdom.
“Fresh beef topped with cheese, pickles, onions, tomatoes, crisp lettuce, Heinz ketchup, and Heinz mayo,” the description for the meal deal on the Wendy's website for the UK now reads. “Four pieces of chicken fillet lightly breaded for a crispy outer, then fried to seal in the juicy goodness, all with small fries and a small drink.”
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The Biggie Bag is also available for £7.99 if customers choose the spicy chicken or one of the larger burger sandwiches.
The meal deal has been rolled out as a seasonal promotion to gauge market interest; the items will be available in Wendy's UK stores until August 2. British Wendy's has also launched a version of the “saucy” nuggets that are covered with Frank’s RedHot Buffalo Sauce or Cattleman’s Honey BBQ sauce.
As these are only available as six- and 10-piece orders, they cannot be included in the Biggie Bag promotion that includes a four-piece order of nuggets.
Value remains a ‘top priority,' Wendy's tells British customers
“At Wendy’s, value is a top priority, and the Biggie Bag is all about delivering legendary quality and fresh ingredients at a price point that makes indulging in a delicious, satisfying meal accessible,” Wendy's in the UK said in a statement. “The early reception of the Biggie Bag has been phenomenal, and we look forward to continuing to reward our fans with the freshest deals and flavours from Wendy's.”
Back in the U.S., Wendy's has also recently revived its original $4 promotion (the Biggie Bag originally cost $4 before it was upped by $1) with a 2 for $4 Biggie Bundle that lets customers pick two items from among the junior bacon cheeseburger, the Double Stack, the four-piece nuggets, and a small soft drink.
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Deal-seekers have long made up a key portion of Wendy's customers, and Chief Executive Kirk Tanner recently said that the company would lean further into value promotions and various other meal deals after global same-store sales fell by 2.6% last quarter.
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