As consumers continue to stretch their already-tight budgets amid economic uncertainty, Walmart remains focused on delivering value and convenience.
It consistently offers lower prices in a wide range of shopping categories, which has helped it grow into the retail giant it is today.
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Now, with the help of Burger King, Walmart is continuing to expand the benefits of its Walmart+ membership beyond retail and into dining to reward its most loyal customers.
From now until August 11, Walmart+ members can enjoy one free Whopper per day at Burger King with any purchase of $1 or more.
To unlock this limited-time offer, members must link their Walmart+ account with Burger King's rewards program, BK Royal Perks.
How to link Walmart+ and BK Royal Perks accounts
Consumers can use the Walmart app or website to link accounts:
- Go to “Account.”
- Select “Walmart+ membership.”
- Find the Burger King Savings benefit and select “Get started.”
- Select the “Get started now” button to launch the Burger King app.
- The Burger King app will open, which must be downloaded beforehand.
- Sign into your BK Royal Perks account or create one, if you haven't yet.
- Select the “Link Accounts” button.
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Once linked, members can redeem their free Whopper by ordering online through the BK app or in-store using their 6-digit member ID code at checkout.
The offer is only valid in the U.S., and the free Whopper is limited to one redemption per member per day.
Walmart partners with Burger King to provide value
Walmart (WMT) has a long history of partnering with fast-food chains that align with its value-focused customers by building restaurants inside its stores to provide them with more budget-friendly dining options under one roof.
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In 2024, Walmart teamed up with Burger King (QSR) to launch the first-ever dining benefit for Walmart+ members. To celebrate this partnership, Walmart offered members 25% off all Burger King online orders and a free Whopper every three months with any purchase.
Walmart+ is a subscription-based program that provides members with various benefits to save them money and time. These include free shipping on online orders, fuel discounts, and access to Paramount+, among other deals and perks.
Walmart's strategy to grow a loyal customer base amid industry slowdowns
This latest move is part of Walmart's evolving strategy to grow its membership program, build a loyal customer base, and boost sales.
Since launching in 2020, Walmart+ has grown steadily, with its membership income growing by double digits in the first quarter of 2025.
Walmart+ members also accounted for nearly half the total spent across the company's U.S. e-commerce platforms in 2024, highlighting loyalty-driven consumer behavior.
By expanding its benefits into dining, Walmart is responding to ever-evolving consumer trends and keeping up with the rise of subscription-based rewards programs, reinforcing its mission to help customers “Save Money. Live better.”
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