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Use Tech Instead of ‘Just Hiring More People’
  • Finance Expert

Use Tech Instead of ‘Just Hiring More People’

  • July 17, 2025
  • Roubens Andy King
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Online travel company Ixigo’s quarterly results were strong, but during an earnings call Wednesday, Group Co-CEO Rajnish Kumar spent much of his time talking about AI.

And he’s especially focused on revenue per employee as a key metric to measure whether the company’s efforts to embed the tech throughout the organization are working.

For the quarter, Ixigo reported annualized revenue of INR 22 million ($255,000) per employee. Revenue rose nearly 40% in fiscal 2025, while the employee count grew by less than 10%.

“This is only possible if the mindset inside the team is to use technology and AI instead of just hiring more people,” Kumar said.

Ixigo began investing in AI in 2017, Kumar said, when it launched a virtual travel assistant that could track a user’s travel history, loyalty programs, and preferences to suggest personalized plans.

Today, AI agents run much of the background work, helping with tracking prices, predicting fare shifts, sending boarding passes to wallets, and interfacing with external platforms in real time.

Non-tech teams like HR and marketing use these tools to automate workflows or produce content. Voice bots are being used for tasks that once needed human follow-ups.

“Today, more than 60% of our customer support voice interactions are handled end-to-end by fully autonomous AI agents,” Kumar said. “These voice agents don’t just respond, they proactively call customers to deliver critical travel updates, collect NPS scores or feedback and even follow up with business partners on behalf of our users or internal teams. This is saving time, improving service levels and enabling proactive customer care at scale.”

This kind of automation came in handy during a rough first quarter for Indian aviation. Between temporary airspace shutdowns in May, the tragic AI 171 crash in June, and fallout from regional tensions in the Middle East, travel was volatile.

Talking about the first quarter, Group CEO Aloke Bajpai said the team saw spikes in customer outreach for reschedules, cancellations, and alternate arrangements.

“With the help of our AI augmented customer support and newly launched voice AI capabilities, we got the ability to go above and beyond for our customers, and we were able to demonstrate more agility and responsiveness in these situations, helping us to continue to gain market share.”

  • Revenue from operations rose 73% to INR 3.15 billion ($36.5 million).

  • Gross transaction value increased 55%.

  • Profit before tax rose 76% to INR 287 million ($3.33 million).

  • Adjusted EBITDA was up 54% to INR 314 million ($3.6 million).

After Elevation Capital offloaded over 21.5 lakh shares for INR 382 million ($4.4 million), asset management company Schroder International Selection Fund made an investment in Ixigo last month.

Ixigo has historically avoided big ad spends, said Bajpai. For almost a decade, growth had been organic, led by product improvements and word of mouth. That changed last year, when the company began experimenting with brand campaigns.

The strategy is still lean. Campaigns are backed by AI tools to keep costs low. Bajpai said, “Our AI video production cost is 0.1% of what it would be with traditional campaign production.”

Recent efforts include partnerships with cricket teams and regional festivals, such as tying up with Royal Challengers Bengaluru and Tamil Nadu Premier League. The focus, according to Bajpai, is not on splashy spending but on smarter engagement.

“Our biggest achievement has been our ability to maintain leadership in the OTA category in terms of user base, not by outspending competition, but by continuing to see a lot of organic product-led growth as well as word-of-mouth about the overall customer experience we’ve built,” Bajpai said.

What am I looking at? The performance of travel tech stocks within the ST 200. The index includes companies publicly traded across global markets including both online travel booking companies and B2B travel tech companies.

The Skift Travel 200 (ST200) combines the financial performance of nearly 200 travel companies worth more than a trillion dollars into a single number. See more travel tech financial sector performance.

Read the full methodology behind the Skift Travel 200.

Get breaking travel news and exclusive hotel, airline, and tourism research and insights at Skift.com.

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Roubens Andy King

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