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The most popular stocks and funds investors bought in August
  • Investing

The most popular stocks and funds investors bought in August

  • September 10, 2025
  • Roubens Andy King
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Economic data and more company earnings from the likes of AI-darling Nvidia (NVDA) were the focus for investors in August in an eventful end to the summer.

The month kicked off with a much weaker than expected US jobs report. Data from US Bureau of Labor Statistics (BLS) showed that the US economy added 73,000 non-farm payrolls in July, which was much less than the 104,000 expected by economists. In addition, the BLS said that downward revisions to the May and June jobs reports were “larger than normal”, while rate of unemployment also ticked higher to 4.2% from 4.1% the month prior.

Hours after the release of the data, US president Donald Trump moved to fire BLS commissioner Erika McEntarfer. The president then nominated conservative economist EJ Antoni to head up the labour data agency.

Tariffs also remained in the spotlight, with Trump imposing an additional 25% levy on imports from India, partly due to the country's purchases of Russian oil. Trump hiked this tariff rate to 50% later in the month.

Read more: Stocks that are trending today

This comes as the US tries to limit the revenues Russia makes from its oil exports, having also imposed sanctions on Moscow over the war in Ukraine.

Trump and Russian president Vladimir Putin met in Alaska in mid-August to discuss the war, though progress on peace efforts since then appears to have stalled.

Meanwhile, the annual central bank symposium at Jackson Hole was among the major events in investors' calendars. In a speech at the symposium, US Federal Reserve chair Jerome Powell opened the door to a September rate cut, saying that that “the baseline outlook and the shifting balance of risks may warrant adjusting our policy stance”.

The US central bank was also in focus in late August as Trump attempted to fire Fed governor Lisa Cook, alleging she had committed mortgage fraud.

In terms of company earnings, Nvidia's second quarter earnings didn't quite manage to match investors' lofty expectations, despite the chipmaker beating estimates on the top and bottom lines. A week prior to Nvidia's earnings, a report by the Massachusetts Institute of Technology's Nanda initiative said that “95% of organisations are getting zero return” from their investments in generative AI, spooked investors.

Despite a range of information for investors to digest, JPMorgan Asset Management global market analyst Natasha May said that “August was a broadly positive month for markets“.

In terms of equities, she highlighted that the S&P 500 (^GSPC) gained 2% over the month, while the MSCI Europe ex-UK index rose 1.2% and the UK’s FTSE All-Share (^FTAS) advanced 0.9%, though it did underperform.

“Investor sentiment held up as data releases suggested global activity remains resilient and inflation remains under control, despite less positive US labour market news and a somewhat downbeat AI report,” said May.

Read more: Four ways to invest in gold

“However, a supportive outlook is already reflected in equity valuations, which broadly sit above their long-run averages, especially in the US.”

“Thus, investors should ensure their portfolios are well-diversified across both regions and assets, to protect against the chance of a delayed, trade-related slowdown, as well as against any re-emergence of inflationary pressures as tariff rises continue to feed through to consumer prices,” she added.

Here's more detail on some of the stocks which proved most popular in August, according to investment platform data.

FTSE 100-listed (^FTSE) aero-engineer Rolls-Royce (RR.L) was the most bought stock in August on Interactive Investor's platform, with investors continuing to back defence stocks.

Shares in the company are up more than 89% year-to-date, with the stock rallying following strong half-year results at the end of July.

Rolls-Royce reported an underlying operating profit of £1.76bn ($2.38bn) in the first half of the year, compared to £1.15bn a year ago. Underlying revenue of £9.06bn was also up on the £8.18bn Rolls-Royce reported in the first half of last year.

On the back of its strong performance, Rolls-Royce raised its full-year guidance, saying it now expected underlying operating profit to come in at between £3.1bn and £3.2bn for 2025, versus its previous forecast of £2.7bn to £2.9bn.

Another defence-related stock, which appeared on both Interactive Investor and Robinhood UK's (HOOD) list of popular stocks in August, was data software company Palantir (PLTR).

Victoria Scholar, head of investments at Interactive Investor, said: “Palantir is a new addition to the list after a volatile August – it has a very strong start to the month thanks to strong earnings – it raised its annual revenue guidance for the second time this year.

Stocks: Create your watchlist and portfolio

“However, the stock suffered a major reversal later in August following a report from short seller Citron Research’s Andrew Left said the company’s valuation was ‘detached from fundamentals and analysis’.”

The stock is currently up 109% year-to-date, giving Palantir a market valuation of $375.78bn (£277.60bn). Shares surged in early August after the company reported that revenue topped $1bn in a quarter for the first time.

Crypto-related stocks also remained a popular theme, with Strategy (MSTR) appearing on Interactive Investor's list, while MARA Holdings (MARA) gained a spot on Robinhood UK's list.

Dan Lane, lead analyst at Robinhood UK, said: “MARA (formerly known as Marathon Digital) makes the most popular list after Bitcoin’s summer rally breathed further life into appetite for miners and exchanges.

“That didn’t translate into another positive month for MARA stock though, with July marking recent highs.”

Shares in MARA, which is a digital asset technology company involved in bitcoin (BTC-USD) mining, are currently trading more than 7% in the red.

Another entry into Robinhood UK's list is Nebius Group (NBIS), with shares in the AI infrastructure company now up nearly 246% year-to-date.

“Bumper Q2 earnings and a guidance upgrade helped lift the stock in August, with broader AI nerves stepping in to stall the party somewhat from the middle of the month,” said Robinhood UK's Lane.

In second quarter results released in early August, Nebius posted revenue of $105.1m, which was up 625% year-on-year and 106% quarter-on-quarter.

Read more: Denmark leads Europe’s growth while Germany and Italy slip

The firm raised its 2025 forecast for annualised run-rate revenue to a range of $900m to $1.1bn, up from previous guidance of $750m to $1bn.

Nebius shares soared this week, after the Amsterdam-based company announced a multi-billion dollar deal with Microsoft (MSFT). The Nasdaq-listed firm said on Monday that under a multi-year agreement, Nebius would deliver dedicated capacity to Microsoft from its new data center in Vineland, New Jersey starting later this year.

Despite shares trading 20% in the red year-to-date, Taylor Wimpey (TW.L) was the second most bought stock on Interactive Investor's platform last month.

The stock fell following the release of Taylor Wimpey's results at the end of July, in which the housebuilder reported a loss before tax of £92.1m for the first half, down from a pre-tax profit of £99.7m for the same period last year.

Read more: The Beauty Tech Group plans London IPO

The company said the loss reflected a £222.2m increase to its provision for cladding fire safety, as well as an £18m provision relating to an investigation by the Competition and Markets Authority (CMA).

The interim dividend announced for the period of 4.67p per share was also lower than the 4.8p the company paid for the same period last year.

Global index provider FTSE Russell confirmed last week that Taylor Wimpey (TW.L) would fall out of the FTSE 100 (^FTSE) index in its latest quarterly reshuffle, joining the mid-cap FTSE 250 (^FTMC) index.

Passive exposure to the world's largest companies, including the major tech firms, continued to be a key theme in August's most popular funds list.

Kyle Caldwell, funds and investment education editor at Interactive Investor, said: “In August, investors demonstrated an increased appetite for positioning portfolios towards the strong backdrop for technology, which is being driven by advancements in artificial intelligence.”

“Many investors are shrugging off concerns from some investment professionals and commentators about valuations being potentially overheated on the back of the sector’s stellar performance over both short and long-term time frames,” he said.

At the same time, investors also appeared to try to balance market risk amid bouts of volatility, as Royal London's Short Term Money Market (0P0000NRQO.L) fund, which is nearly 75% invested in cash and cash instruments, was the most bought fund on Interactive Investor's platform. The fund has delivered a return of 4.8% over one-year, versus 4.6% from its Sterling Overnight Index Average benchmark.

Read more: Bank of England poised to hold interest rates as retail sales jump

In addition, iShares Physical Gold (SGLN.L) exchange-traded commodity (ETC), which offers investors exposure to the spot gold price, was also on Interactive Investor's most bought funds list. It has generated a return of 36.3% over one-year, as gold prices have continued to notch fresh highs this year.

The spot gold price stood at $3,656 per ounce, at the time of writing, and analysts at Goldman Sachs (GS) said last week that the precious metal is poised to reach $5,000 next year if Fed independence comes under threat.

As for active funds, Artemis Global Income (0P0000W36K.L) featured on both Interactive Investor and Hargreaves Lansdown's list. The fund aims to grow both income and capital over a five year period, having generated a return of 156% over that time and has a historic yield of 2.63%. It invests in a mix of lesser-known medium-sized firms and lower-volatility “mega” companies, with top holdings including South Korea-based video surveillance company Hanwha Techwin (489790.KS) and Japanese industrial group Mitsubishi Heavy Industries (7011.T).

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