T-Mobile announces wild new offer to keep customers from leaving

T-Mobile (TMUS) is stepping up its game to recover from a major loss it suffered earlier this year following a series of price hikes.

In T-Mobile’s first-quarter earnings report for 2025, the company revealed that its postpaid phone churn (the number of customers who cut their phone service) increased by 5 basis points year-over-year during the quarter.

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Also, while T-Mobile attracted 495,000 new postpaid phone customers during the quarter, that number is 6% lower than the amount it gained during the same quarter last year.

During an earnings call in April, T-Mobile CEO Mike Sievert blamed the recent customer loss on macroeconomic pressures.

“You know, I think there’s a certain element out there where people are in a time of uncertainty about the future, grabbing what they can afford now,” said Sievert. “And so, you’re seeing kind of some amount of probably move forward of upgrades and switching.”

As customers cut the cord on services, T-Mobile has been aggressively rolling out new deals and perks to attract and retain customers.

In March, it began making free-line offers to select phone customers. By May, T-Mobile introduced a limited-time iPhone deal that offers new customers a free iPhone 16 Pro with no trade-in required and $800 to help new customers pay off their current phones tied to other phone carriers.

Just last month, T-Mobile also launched three new low-priced prepaid plans and granted customers a free DoorDash subscription (DashPass) through the T-Life app.

A man walks past a T Mobile store.

Image source: Anna Moneymaker/Getty Images

T-Mobile announces generous offers for customers

Now, T-Mobile has announced that pre-orders for Samsung’s latest slate of smartphones and smartwatches are open and has launched new deals (for new and existing customers) for the devices, which will officially be available in stores and online on July 25.

For customers looking to obtain the new Samsung Galaxy Z Flip7 or Galaxy Z Fold7, T-Mobile is offering $1,100 off either device when they add a line or trade in a device on one of the phone carrier’s Experience plans.

Customers can also get $600 off any Samsung Galaxy Z series smartphone (or $500 off when trading in a device) when they add a line on most plans.

Also, customers can get $1,000 off any Samsung Galaxy Z series when they trade in a device and add a line on a Business Unlimited Ultimate plan.

In addition, T-Mobile is offering up to 30% off Samsung TVs, home audio, appliances, etc., which is a deal that can be claimed in the T-Life app. Customers can also get $400 off any device in the Galaxy Watch8 series when they add a qualifying watch line.

It is important to note that all discounts on devices are dispersed via 24-month billing credits.

T-Mobile is facing increased competition

The move from T-Mobile comes as Verizon is offering significant deals on new Samsung devices.

For example, Verizon customers who join the company’s Unlimited Ultimate plan can get $1,100 off a Galaxy Z Fold7.

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Verizon also introduced a buy one, get one free deal where customers who buy a Galaxy Z Flip7 or Z Fold7 and add a new line on a Ultimate or Unlimited Plus plan can get a Galaxy Z Flip7 for free.

It is no surprise that T-Mobile and Verizon are rolling out generous offers to win back customers. The phone carriers face surprising competition from cable companies, which have recently attracted price-conscious phone customers by offering bundle deals on phone, TV, and internet services.

According to a recent report from MoffettNathanson, Spectrum, Comcast, and Altice USA have added 886,000 new phone customers during the first three months of 2025, which is up from the 804,000 they added during the same time period last year.