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SAP SE (SAP): A Bull Case Theory
  • Business

SAP SE (SAP): A Bull Case Theory

  • July 16, 2025
  • Roubens Andy King
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We came across a bullish thesis on SAP SE on Rijnberk InvestInsights's Substack by Daan | InvestInsights. As of 7ᵗʰ July, SAP SE's share was trading at $303.72. SAP's trailing and forward P/E were 52.91 and 45.00 respectively according to Yahoo Finance.

An executive in suit presenting a large touch screen of the company's cloud-based enterprise platform.

SAP SE is a global leader in enterprise application software, providing integrated business solutions to over 300,000 organizations across 180 countries. The company has undergone a significant transformation from a traditional software vendor to a cloud-first enterprise platform, driven by its SAP S/4HANA platform. This shift has led to a corresponding change in its revenue model, with cloud revenues expected to represent over 50% of total revenue by 2025. SAP's strong moat, high switching costs, and extensive global reach make it an attractive investment opportunity.

SAP's business model has transitioned to a subscription-based revenue model, with cloud revenues growing rapidly. The company's cloud ERP suite has driven growth, with revenue growing by 33% in Q1. SAP's cloud backlog stands at $18.2 billion, up 29% year-over-year. The company's growth prospects are strong, with management guiding for cloud revenue growth of 26-28% in 2025 and total revenue growth of 10-12%. SAP's recent quarterly results have been excellent, with total Q1 revenue up 11% year-over-year and cloud revenue up 26%.

SAP's valuation is high, trading at 41x this year's expected earnings and 38x EV/FCF. However, the company's strong outlook, competitive moat, and durable business model justify a premium multiple. SAP's focus on enterprise applications sets it apart from Microsoft and Oracle, reducing exposure to commoditized cloud services. While the current valuation makes the risk-reward skew unfavorable, a pullback in the stock price to the €220-€230 range would represent excellent value for long-term investors seeking exposure to a resilient, fast-growing European software leader.

Previously, we covered a bullish thesis on SAP SE by FluentInQuality in May 2025, highlighting S/4HANA and its customer base with unusually high stickiness. The stock has appreciated by 3.8% since our coverage. Daan from InvestInsights shares a similar view on SAP SE, emphasizing its transformation into a cloud-first enterprise platform, strong moat, and high switching costs, but with a focus on its software and cloud growth.

DKS isn't on our list of the 30 Most Popular Stocks Among Hedge Funds. While we acknowledge the risk and potential of DKS as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

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