Although some might claim they aren't breakfast eaters, few can resist a good fast-food breakfast run before work. Just think about how many people arrive late to the office with a to-go bag in hand.
Because of the increased revenue that opening for a few extra hours in the morning can generate, more chains are beginning to introduce breakfast menus.
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Fast-food giants like McDonald's (MCD) and Starbucks (SBUX) have used this strategy to their advantage for decades, and other chains like Portillo's are starting to enter the breakfast market by testing it in select locations for a limited time.
This week, the second part of the Dunkin' Summer 2025 menu was leaked, and this drop might be one of its largest — not just beverage-wise but also regarding food. It seems like a savvy move, as more chains are adding breakfast items to their menus.
Related: Dunkin' launches surprising summer beverages to outdo Starbucks
In addition to its beverage offerings, Dunkin' is introducing the new Chipotle Hash Brown Wake-Up Wrap. This wrap is similar to its original Bacon Egg & Cheese Wake-Up Wrap, but is stuffed with hash browns and topped with smoky chipotle aioli.
The coffee chain is also adding two pastry items: the new Braided Apple Pie and the Ham & Cheese Croissant Stuffer.
The Dunkin' fandom is intense, so to keep its loyal members in mind, the coffee chain is rewarding them with a new in-app exclusive, Bacon Egg & Cheese on a plain bagel with Chipotle Aioli.
These new menu additions will drop beginning June 25 and be available at all participating Dunkin' locations nationwide until August 19, as reported by @markie_devo on Instagram.
Dunkin' returns the $5 Meal Deal and unveils exclusive offerings
In December of last year, Dunkin' introduced its new $5 Meal Deal, which includes a hot or iced coffee and a selection of two Wake-Up Wraps. This value meal was launched to replace its popular $6 Meal Deal and give customers new options for a dollar less.
However, it's impossible to please everyone, and the substitution sparked backlash from customers, who thought the $6 Meal Deal was a better offer.
Related: McDonald's menu adds experimental new items fans will love
For the first part of its summer menu release at the beginning of May, Dunkin' returned the $6 Meal Deal due to popular demand, offering a medium hot or iced coffee, hash browns, and a Bacon, Egg & Cheese Sandwich.
Now that the second part of its summer menu has been leaked, Dunkin' will return the $5 Meal Deal. Switching this offering every few months could be a strategic move to please more customers.
Dunkin' gets patriotic this summer with new themed additions
As if all the new additions weren't exciting enough, Dunkin' is getting patriotic and celebrating the 4th of July by launching the new Spangled Donut, which is filled with vanilla buttercream, dipped in blue icing, and topped with 4th of July sprinkles.
The coffee chain will also add three 4th of July Takeover Donuts. These patriotic treats will be available from June 25 to July 22.
More Retail News:
- Taco Bell menu adds more items customers demanded
- McDonald's menu adds new twist on popular, discontinued item
- McDonald's to close all its CosMc's experimental spin-off locations
To get into the summer spirit, Dunkin' is also releasing the new Summer Beach Munchkins Bucket from June 25 to August 19. These seasonal buckets are always very popular and will only be available while supplies last.
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