Din bhar dhandha dhandha chillane aur youtube par gyan pelte rehne se koi dhandhe ka expert nahi ban jaata. Ghaata sirf papers par dikhne ke liye hota hai actual mein nahi taaki tax liability na bane aur next year ke profit ko last year ka loss dikhakar setoff kiya ja sake
Indians preferring expensive Pringles over cheaper local chips (like ₹20 or ₹70 packets) can be attributed to multiple factors, including branding, quality perception, changing consumer behavior, and economic growth. Here's a detailed breakdown of why this shift is happening:
1. Perception of Quality and Prestige
Pringles is an internationally recognized premium brand with strong global appeal. Many Indians perceive foreign brands as higher quality than local options. The cylindrical packaging, uniformity of chips, and the absence of breakage or excess oiliness make Pringles seem like a "luxury" snack compared to the irregularly shaped and often greasy chips found in local packets.
2. Branding and Marketing Influence
Pringles has built a strong brand image through attractive advertising, association with global culture, and premium positioning. Social media, influencers, and celebrity endorsements have further reinforced its status as a high-end snack. In contrast, local chips brands often rely on traditional advertising and lack the same aspirational value.
3. Changing Consumer Preferences
Indians, especially the middle and upper-class youth, are becoming more health-conscious and brand-aware. Pringles markets itself as being baked rather than fried, which appeals to health-conscious consumers. Also, the crisp and light texture of Pringles is different from the deep-fried, heavily spiced taste of local chips, catering to people who prefer a less greasy option.
4. Urbanization and Rise in Disposable Income
With India's economic growth, disposable income has increased, particularly among urban and young professionals. Many people can now afford to spend more on premium snacks as a way to indulge themselves. Buying Pringles is seen as a small luxury, similar to purchasing a Starbucks coffee instead of a regular tea.
5. Supermarket and E-Commerce Growth
Unlike traditional local chips, which are mostly sold in roadside shops or small kirana stores, Pringles is prominently displayed in supermarkets, high-end grocery stores, and e-commerce platforms like Amazon and Blinkit. The rise of modern retail stores and online shopping has made it easier for people to access and buy expensive snack brands.
6. Influence of Western Culture
The younger generation in India is heavily influenced by Western lifestyles through TV shows, movies, and social media. Pringles is commonly seen in American and European content, which creates a desire to emulate that lifestyle. Eating Pringles becomes a symbol of being "modern" or "cool."
7. Preference for Premium Packaging
The packaging of Pringles plays a significant role in attracting consumers. The canister packaging is sturdy, resealable, and prevents chips from getting crushed, unlike the air-filled bags of local chips. This makes Pringles more appealing, especially for travel, office snacking, and parties.
8. Gifting and Sharing Culture
Pringles is often bought for social occasions, house parties, and as a gift item because it looks more premium. Many people hesitate to bring a ₹20 Lay’s or ₹70 Kurkure packet to a gathering, but a Pringles can feels more appropriate and stylish.
9. Flavor Variety and Consistency
Pringles offers a wide variety of flavors, including unique ones like Sour Cream & Onion, BBQ, and Cheddar Cheese, which are not commonly found in local chips brands. Additionally, the taste of Pringles is consistent worldwide, while local chips brands sometimes have variations in quality.
10. Psychological Pricing Strategy
Pringles is priced high enough to create an impression of exclusivity but still affordable for the middle and upper-class segments. It falls into the "affordable luxury" category, where people feel they are treating themselves without spending too much.
11. Decline in Preference for Traditional Indian Snacks
In the past, Indian consumers preferred traditional snacks like bhujiya, sev, and namkeen over Western chips. However, with globalization, preferences have shifted toward international snacks, and chips have become a staple snack for many urban Indians.
Conclusion
Indians preferring expensive Pringles over cheaper chips is a combination of economic, cultural, and psychological factors. The perception of quality, influence of Western culture, rise in disposable income, and premium branding have made Pringles a preferred choice. However, local chips still dominate in rural areas and among price-sensitive consumers. The shift toward premium snacks is primarily visible in urban centers and among the younger generation.
26 comments
Lays is more tasty than pringles
Pringles potato se nahi banta
& because of those dumb Indians our fav companies forced to become greedy too & increased the price of Kurkure from 20 to 25rs now.
Din bhar dhandha dhandha chillane aur youtube par gyan pelte rehne se koi dhandhe ka expert nahi ban jaata. Ghaata sirf papers par dikhne ke liye hota hai actual mein nahi taaki tax liability na bane aur next year ke profit ko last year ka loss dikhakar setoff kiya ja sake
It's shape.
And mostly girls buys it.
S@ale… 5 wala moong daal kaha hai😁✌️
Pringles s is not a potato chip it ha a low %of potatos you guys can check out in box
Last line explains everything ❤
Cheetos bhai
Celebrity log bhi chaalu h black money yah sab ko investment hotel resturant m hii kar rahe h yah log taaki tax s bache ghhate k baad bhi😅
Legend notice Cheetos 😂 price – 800
Bhai ne aukaat anusar ijjat di…
Sachin Sir..❤
Deepika,anushka…🤡
Aalu
Packets mein ₹800 ka cheetos bhi toh pda hai😅😅
180 rs ke pringle logo ko saste lagte hai aur 20rs kilo potato mahange lagte hai. To kya hi hoga is desh ka😅
India is not the biggest importer,its china ( par baki sab bilkul sahi bola ) it is a problem ki development, Khali dikhane ki ho rahi Hai
He counted cheetos in under 20₹ to 70 ₹😂
Cheetos 500 ka aata hay
Wo Cheetos 20 ka to hai par rs nahi dollar 😂
Indians preferring expensive Pringles over cheaper local chips (like ₹20 or ₹70 packets) can be attributed to multiple factors, including branding, quality perception, changing consumer behavior, and economic growth. Here's a detailed breakdown of why this shift is happening:
1. Perception of Quality and Prestige
Pringles is an internationally recognized premium brand with strong global appeal. Many Indians perceive foreign brands as higher quality than local options. The cylindrical packaging, uniformity of chips, and the absence of breakage or excess oiliness make Pringles seem like a "luxury" snack compared to the irregularly shaped and often greasy chips found in local packets.
2. Branding and Marketing Influence
Pringles has built a strong brand image through attractive advertising, association with global culture, and premium positioning. Social media, influencers, and celebrity endorsements have further reinforced its status as a high-end snack. In contrast, local chips brands often rely on traditional advertising and lack the same aspirational value.
3. Changing Consumer Preferences
Indians, especially the middle and upper-class youth, are becoming more health-conscious and brand-aware. Pringles markets itself as being baked rather than fried, which appeals to health-conscious consumers. Also, the crisp and light texture of Pringles is different from the deep-fried, heavily spiced taste of local chips, catering to people who prefer a less greasy option.
4. Urbanization and Rise in Disposable Income
With India's economic growth, disposable income has increased, particularly among urban and young professionals. Many people can now afford to spend more on premium snacks as a way to indulge themselves. Buying Pringles is seen as a small luxury, similar to purchasing a Starbucks coffee instead of a regular tea.
5. Supermarket and E-Commerce Growth
Unlike traditional local chips, which are mostly sold in roadside shops or small kirana stores, Pringles is prominently displayed in supermarkets, high-end grocery stores, and e-commerce platforms like Amazon and Blinkit. The rise of modern retail stores and online shopping has made it easier for people to access and buy expensive snack brands.
6. Influence of Western Culture
The younger generation in India is heavily influenced by Western lifestyles through TV shows, movies, and social media. Pringles is commonly seen in American and European content, which creates a desire to emulate that lifestyle. Eating Pringles becomes a symbol of being "modern" or "cool."
7. Preference for Premium Packaging
The packaging of Pringles plays a significant role in attracting consumers. The canister packaging is sturdy, resealable, and prevents chips from getting crushed, unlike the air-filled bags of local chips. This makes Pringles more appealing, especially for travel, office snacking, and parties.
8. Gifting and Sharing Culture
Pringles is often bought for social occasions, house parties, and as a gift item because it looks more premium. Many people hesitate to bring a ₹20 Lay’s or ₹70 Kurkure packet to a gathering, but a Pringles can feels more appropriate and stylish.
9. Flavor Variety and Consistency
Pringles offers a wide variety of flavors, including unique ones like Sour Cream & Onion, BBQ, and Cheddar Cheese, which are not commonly found in local chips brands. Additionally, the taste of Pringles is consistent worldwide, while local chips brands sometimes have variations in quality.
10. Psychological Pricing Strategy
Pringles is priced high enough to create an impression of exclusivity but still affordable for the middle and upper-class segments. It falls into the "affordable luxury" category, where people feel they are treating themselves without spending too much.
11. Decline in Preference for Traditional Indian Snacks
In the past, Indian consumers preferred traditional snacks like bhujiya, sev, and namkeen over Western chips. However, with globalization, preferences have shifted toward international snacks, and chips have become a staple snack for many urban Indians.
Conclusion
Indians preferring expensive Pringles over cheaper chips is a combination of economic, cultural, and psychological factors. The perception of quality, influence of Western culture, rise in disposable income, and premium branding have made Pringles a preferred choice. However, local chips still dominate in rural areas and among price-sensitive consumers. The shift toward premium snacks is primarily visible in urban centers and among the younger generation.
Ad 😂😂
Bhai pringles se teri kyu gaand jal rhi hai
but cheetos is so rich buy because cheetos cost is 800rs
Meanwhile Cheetos 😅😅
I still prefer balaji wafer ❤
Pringles mey allu nahi hota hey😂