Doughnut chain Krispy Kreme (DNUT) appeared to be the latest addition to a new batch of meme stocks in the latest resurgence of the trend this week.
Shares jumped nearly 27% on Tuesday and were up close to another 27% in pre-market trading on Wednesday morning, with it mentioned in threads on the subreddit wallstreetbets, which became popular in the meme stock craze of 2021.
Department store Kohl's (KSS) was another entrant into this new class of meme stocks, also appearing in the subreddit threads on Tuesday. Shares in the beleaguered US retailer rocketed nearly 38% on Tuesday but hovered just below the flatline in pre-market trading on Wednesday morning.
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This latest iteration of the meme stock craze began with online real estate service Opendoor Technologies (OPEN), with retail investors piling into the stock over the past week.
Opendoor rocketed 188% last week after activist investor Eric Jackson said he could see the company hitting $82 (£60.56) per share, posting his bull thesis for an Opendoor turnaround on X on 14 July. However, shares turned negative on Tuesday, closing the session more than 10% in the red.
Shares in Texas Instruments (TXN) were down 11.5% in pre-market trading on Wednesday, after the chipmaker's third quarter guidance appeared to disappoint against expectations.
The company posted a 16% rise in second quarter revenue to $4.45bn, in results released on Tuesday, and earnings per share (EPS) of $1.41 was also 16% higher than the same period last year.
For the third quarter, Texas Instruments said it expected revenue to be in the range of $4.45bn to $4.8bn and EPS of $1.36 and $1.60. According to Bloomberg, the average analyst estimate for revenue for $4.57bn, though some forecasts reached $4.8bn.
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In prepared remarks for the company's earnings call, CEO Haviv Ilan said: “We continue to see two distinct dynamics at play. First, tariffs and geopolitics are disrupting and reshaping global supply chains. As we work closely with our customers, we are leveraging our global manufacturing capabilities to support their needs. We have flexibility and are prepared to navigate as things evolve.”
“Second, the semiconductor cycle is playing out,” he added. “Cyclical recovery is continuing, while customer inventories remain at low levels. In times like this, it is important to have capacity and inventory, and we are well positioned.”

