MicroStrategy (MSTR) shares closed higher on Friday after Bitcoin (BTCUSD), the world’s largest digital asset by market cap, soared to a new all-time high of more than $118,000.
MSTR is widely known as the largest corporate holder of BTC, with about 597,325 of them on its balance sheet at the time of writing.
Including today’s gain, MicroStrategy stock is up nearly 85% versus its year-to-date low set in April.
Under the leadership of visionary founder Michael Saylor, MicroStrategy has effectively transformed itself into a Bitcoin proxy in recent years.
Simply put, it’s now a company whose value is closely tied to BTC, offering indirect and leveraged exposure to the world’s largest cryptocurrency.
According to TD Cowen, as MicroStrategy continues to buy more Bitcoin and the cryptocurrency hits new milestones over the next few months, the company’s stock price will rip further up from here.
In its latest research note, the investment firm said MSTR shares are strongly positioned to touch $590 within a year – indicating potential upside of a little under 40% from current levels.
MicroStrategy shares remain worth owning despite their massive surge in recent months because several experts are calling for a sharp rally in Bitcoin in the second half of 2025.
Earlier this month, Matt Hougan, the chief investment officer of Bitwise Asset Management, for example, reiterated his bullish view that BTC will hit $200,000 by the end of this year.
Hougan cited easing geopolitical concerns, nation-state interest in Bitcoin accumulation, and strong ETF inflows for his positive view in a report dated July 2.
If Hougan’s view were to come true, it’s reasonable to assume that TD Cowen’s $590 price target on MSTR stock may even prove conservative in the coming months.
MicroStrategy’s crypto strategy has worked so well that analysts across the board believe it’s stock is not done pleasing shareholders just yet.
According to Barchart, the consensus rating on MSTR shares also currently sits at “Strong Buy” with the mean target of about $535 signalling potential upside of nearly 25% from here.
