Only a pro wrestling legend like Hulk Hogan could beat the alcohol sales slump.
Real American Beer, co-founded by Hulk Hogan, is quickly selling out across stores nationwide following the news of his death. He passed away on July 24 after suffering a cardiac arrest at his home in Clearwater, Florida.
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From his recognizable bleached-blond hair, signature mustache, and iconic bandanas, Terry Gene Bollea, known in the entertainment industry as Hulk Hogan, was one of the most legendary professional American wrestlers in history. He rose to fame for his time with WWE and World Championship Wrestling (WCW).
Founded in 2024, Real American Beer is the official beer and sponsor of Real American Freestyle, a new pro wrestling league co-founded by Hulk Hogan in April.
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The demand for the beer has been so high that the official website now has an announcement with the following message to customers:
“We're experiencing high order volume and working hard to get every package out. Shipping may take 2-4 weeks to begin tracking.”
Real American Beer has become Hogan's fans' way to commemorate his legacy.
Image Source: Dan Brouillette/Bloomberg via Getty Images
Hundreds of fans pay tribute to Hulk Hogan on Real American Beer's social media post
Following the passing of Hulk Hogan, Real American Beer took to Instagram to honor him with a heartfelt post.
“When we set out to launch Real American Beer one year ago, it was with Hulk’s vision and mission. He said he believed that Real American Beer and its message to America could leave an even bigger legacy than his wrestling career,” the post stated.
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Hundreds of Hulk Hogan fans flooded the Instagram post with messages about the beloved pro wrestler and his beer brand.
A netizen commented, “I will be drinking a few today in his memory. Rest easy, Hulkster, we love you.”
Another user commented, “Now we bring his legacy to every bar, every billboard, and every beer-drinking American in his honor!! My condolences.”
A loyal fan even revealed he would be breaking his sobriety by commenting, “I don't drink at all, but I will be going to the supermarket today to get a case and have one for him.”
Beer sales decline in the U.S. due to evolving consumer trends and economic challenges
Alcohol sales have fallen since their peak during the COVID-19 pandemic, as economic uncertainty and rising inflation have led consumers to reduce their spending, and now tariffs have become yet another factor affecting the already challenged alcohol industry.
Additionally, changing consumer habits are reshaping the market. Younger generations, particularly Millennials and Gen Z, are becoming more health-conscious, driving a 6% year-over-year increase in non-alcoholic beverage consumption in the U.S.
U.S. beer products and imports declined by 1% in 2024, while craft brewer volume sales dropped 4%. This has slightly reduced small and independent brewers’ share of the U.S. beer market by volume to 13.3%, according to data from the Brewers Association.
Beer sales might be down overall, but the success of Real American Beer is a testament to Hulk Hogan's strong influence and long-lasting legacy.
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