Guinness beer partners with dessert brand known for wild ideas

One thing beer lovers agree on is that Guinness, or any beer, should always be cold. No one wants to crack open a lukewarm beer that's been baking under the sun for hours.

But with summer at its peak, keeping beer cold outside can be a serious challenge, so Guinness has joined forces with a surprising partner to launch a new product that will solve this problem.

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Founded in 1759 in Dublin, Ireland, Guinness is the world's most popular stout. It is known for its dark color and signature creamy texture, which is due to the use of nitrogen in its brewing process.

The brand has been owned by the alcoholic beverage company Diageo (DEO) since 1997. Today, it's brewed in 49 countries worldwide and sold in over 150.

Guinness offers various beer products in multiple presentations, as well as nonalcoholic Guinness 0.0 and cold brew coffee beer. However, unknown to some, it has expanded into the food market with coffee, chocolate, fudge, sauce, and even potato chips.

Now, Guinness is taking it a step further by collaborating with a new partner to create a one-of-a-kind product that fuses beer and ice cream.

Guinness and Van Leeuwen launch a collaboration ice cream flavor.

Image Source: Shutterstock

Guinness partners with Van Leeuwen to launch a new ice cream flavor

Guinness has teamed up with the ice cream brand Van Leeuwen to launch “Lovely Day for Guinness,” a new limited-edition ice cream that blends the flavor of Guinness and mixes it with chocolate chunks.

This new flavor's name and packaging design are inspired by a 1950s Guinness advertising campaign, which matches the look of Guinness' new limited-edition summer Draught Stout 4-pack.

While the idea of combining beer and ice cream may sound odd to some people, Van Leeuwen is confident that skeptics will love the taste.

“It's unexpected in the best way – and we think people are going to be surprised by how naturally Guinness and ice cream go together,” said Van Leeuwen CEO Ben Van Leeuwen.

The new “Lovely Day for Guinness” is available in 14-ounce pints for $11.15 at Van Leeuwen Scoop Shops nationwide or on its online website for $12 while supplies last.

Guinness and Van Leeuwen create a unique pairing

From humble beginnings as an ice cream truck in the streets of New York City in 2008, Van Leeuwen has grown into a massive brand, with multiple scoop shops nationwide and a retail empire of ice cream products spread across various grocery stores and online.

Although “Lovely Day for Guinness” may sound like a wild flavor choice, Van Leeuwen is no stranger to pushing the boundaries of ice cream.

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The brand previously created more unusual limited-edition flavors with unexpected partners, including collaborating with Hidden Valley Ranch, Kraft Macaroni & Cheese, Dijon Mustard, and Tapatío Hot Sauce, to name a few.

While the new “Lovely Day for Guinness” ice cream contains the signature taste of Guinness, fans can't get boozy off this pint, because it's made with Guinness 0 nonalcoholic beer and contains no alcohol.