What's an uplifting rom-com to watch on a rainy day? What are the most popular new horror movies? Is there a Taylor Swift documentary yet? What's the latest Marvel movie I can watch for free? Don't strain yourself thinking. Just ask your TV.
Microsoft's AI assistant Copilot is now available on certain Samsung TVs and monitors, helping viewers select which shows or movies to watch, where to catch up on past episodes and even how to learn more about the actors.
Copilot will be integrated into the 2025 Samsung lineup in the US and select other markets and eventually expanded to more models and regions.
Copilot can help you pick what to watch.
“Copilot on Samsung TVs and monitors brings AI out of your pocket and into the heart of your home,” said David Washington, Microsoft's partner general manager of AI, in a press release. “It's there when you and your family want to discover something to watch together, get answers to your questions, plan your weekend, or simply hang out.”
Here's how it works. Find Copilot in the Samsung Daily-Plus apps menu and click on it. Then press the mic button on your Samsung remote control and ask a question. You can make a very specific query about what to watch, or ask non-TV-related inquiries such as, “What's the weather going to be this weekend? Who are the (insert your favorite sports team) playing tonight? When does Daylight Saving Time start?”
The Copilot avatar, an anthropomorphic beige blob, will tell you its answer and show you an image to go with it.
Copilot displays a movie recommendation.
Is it useful?
CNET TV expert Ty Pendlebury is taking a wait-and-see approach about the feature.
“Both LG and Samsung announced support for Microsoft Copilot at CES, but whether people actually find having the AI on their TV useful is the big question,” Pendlebury said.
In his review of the LG C5 OLED, Pendlebury did not find Copilot to be as useful as it could be.
“Like any assistant, it's a little finicky; for example, a search for Severance took me to a 2007 horror movie, while saying ‘Play Severance' brought up the Apple TV show first,” Pendleton wrote.
For now, Copilot will be integrated onto these 2025 Samsung TVs and monitors in the US and other select markets, at no cost:
- Micro RGB
- Neo QLED
- OLED
- The Frame Pro
- The Frame
- M7, M8, and M9 Smart Monitors
