The Walt Disney Co. has agreed to pay $10 million to settle a Federal Trade Commission inquiry into alleged violations of child privacy laws.
The settlement, disclosed Tuesday, covers videos that Disney uploaded to YouTube that were not properly marked as children’s content. That lapse allowed the videos to become targets for online advertising, drawing the attention of federal regulators.
The company said the violations did not occur on Disney-owned platforms.
“Supporting the well-being and safety of kids and families is at the heart of what we do,” a Disney spokesperson said in a statement. “… Disney has a long tradition of embracing the highest standards of compliance with children’s privacy laws, and we remain committed to investing in the tools needed to continue being a leader in this space.”
Axios first reported the settlement.
This is a developing story.