The fun thing about shopping at Costco is that you never quite know what you’re going to get.
Of course, the surprise element of Costco’s ever-changing inventory can do a number on your wallet if you’re not careful.
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It’s not that unusual to walk into Costco for milk, eggs, and a case of chip bags only to walk out with a hyper-powered blender, a giant stuffed teddy bear, and maybe a kayak, if the mood strikes you and the price is right.
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But adding new items to its shelves is something Costco strives to do on a regular basis to keep the shopping experience interesting and fresh.
In fact, the Costco treasure hunt has long been a draw for customers.
Not only does a $65 or $130 annual membership fee buy you access to the store and the bargains it’s known for, but it also gives you access to products other stores don’t carry.
It’s not unusual for Costco to enter into agreements with suppliers that give the store exclusive access to a given product. It’s just another way the retail giant offers members the maximum value.
Costco takes a careful approach to inventory
Although Costco strives to mix things up on the inventory front, it also takes a cautious approach.
The Costco name has long been synonymous with quality. And Costco knows that if it wants members to keep paying those fees, it needs to make sure every item it puts on its shelves is worthy.
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Part of the way Costco solves that problem is producing its own version of goods under the Kirkland label. But sometimes, Costco is better served by introducing brand names that are well recognized.
One such example is New York-based Junior’s Cheesecake.
Although those famous cheesecakes can be shipped nationwide, the cost can be prohibitive. Snagging a $25 cheesecake at Costco that would otherwise sell for about $60 plus shipping is a huge bargain.
Costco adds famous New York City brand to its lineup
There are certain foods New York City is known for — bagels, pizza, and the classic deli sandwich.
It's common for tourists who visit the city to make a stop for lunch or dinner at the Carnegie Deli. The famed restaurant is known for its heaping sandwiches, impressive array of cured meats, and delicious side dishes.
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Now, Costco is bringing the taste of the Carnegie Deli to customers' refrigerators with its Pastrami and Corned Beef Combo Pack.
With a price tag of just $17.99, the 1.5-pound assortment is available at select Costco locations throughout the Northeast. But if it proves popular, Costco could expand that offering on a national scale.
“We are incredibly excited to partner with Costco to bring our iconic corned beef and pastrami to their members,” said Sarri Harper, CEO of Carnegie Deli. “This partnership allows us to share the authentic Carnegie Deli experience with a wider audience and introduce new customers to the flavors that have made us a New York institution. We believe Costco members will appreciate the quality, convenience, and value of this exclusive combo pack.”
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Best, of all, the new Carnegie Deli combo pack comes with all of its meats pre-sliced for added convenience. Customers can choose to eat their meat cold on a sandwich or warmed up.
It’s a great way to enjoy a taste of New York City without having to board a plane and navigate throngs of tourists.
Maurie Backman owns shares of Costco.
