Celebrity tequila brand enters the canned cocktail game

There’s something to be said about a cocktail mixed just the way you like it and poured into a fancy glass at a bar or restaurant.

Then again, there’s a lot to be said for opening up a bottle or even a can of a ready-made cocktail at home and imbibing responsibly from the comfort of a couch or backyard patio.

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Cocktail traditionalists might turn their noses up at anything that comes out of a can versus a shaker. But when you’re in the mood to kick back and relax at home, it’s a lot easier to pop a can than start mixing spirits and liqueurs.

That thirst for convenience is what drives the ever-expanding ready-to-drink (RTD) cocktail category. From espresso martinis to Negronis to margaritas, there’s a whole cocktail menu waiting for consumers at their local liquor store — and even their grocery store, depending on alcohol volumes and state laws.

Don’t confuse convenience with bottom-shelf spirits, though. There are numerous premium and high-profile spirit brands that offer RTD options, including Aperol, Campari, and Skyy.

And a new celebrity tequila brand is hoping to join their ranks.

Casamigos is looking to shake up the ready-to-drink cocktail market.

Image source: Shutterstock

Casamigos launches its first ready-to-drink cocktail

Casamigos, the award-winning tequila brand, has recently announced the launch of Casamigos Margaritas, a ready-to-drink (RTD) cocktail.

“The spirit of friendship has always been at the core of Casamigos – from its inception to its name, which means house of friends,” said Casamigos VP of Marketing Roderick Blaylock in a company statement.

“With that spirit in mind, we're bringing a twist on the best-selling tequila cocktail in a ready-to-drink can, to be enjoyed with anyone, anytime, anywhere. The new Casamigos Margaritas are an invitation to savor effortless moments of connection with friends.”

Casamigos is indeed a portmanteau meaning “house of friends.” The friends who founded the brand are George Clooney — yes, that Clooney — Rande Gerber, and Mike Feldman.

The company was sold to Diageo (DEO) in 2017 for a landmark $1 billion deal — not too shabby for a tequila that was at first only meant to be enjoyed by the trio of friends. And Clooney is still very much the face of the brand.

This new offering could certainly make a difference in the company’s bottom line as the RTD category continues to grow.

Casamigos is listed at #5 on VinePair’s list of top 10 most popular tequila brands in the world for 2025. But in 2024, the brand’s sales dropped by 20.7 percent to 2.4 million cases, the lowest since 2021, as reported by VinePair.

No shaker needed to shake up the RTD market

It’s not too surprising that Casamigos has entered the RTD category, which is projected to hit $40 billion by 2027 across 10 global markets, including the U.S., Canada, and UK, according to the IWSR RTDs Strategic Study 2023.

And it’s definitely no surprise that the first offering is a margarita, which was the best-selling cocktail in 2023.

This new Casamigos offering is made with tequila, of course, along with triple sec, real juice, and other natural flavors. It “brings bold flavor, effortless ease and top-shelf quality to every moment, no shaker required,” according to a company statement.

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The new drink will come in a variety pack of four to start — Passionfruit & Prickly Pear, Guava & Hibiscus, Strawberry & Colima Lime, and for the traditionalists, Classic Lime. The latter comes in the signature teal can, while the others come in colors to match the flavors.

While margarita aficionados might not balk at the need for a cocktail shaker, Casamigos takes the added work out of the equation.

All you do is just pop the top and pour. Or sip out of the can — no judgment here.