In today's increasingly competitive retail landscape, companies are exploring innovative ways to boost growth, and this unexpected partnership is a strategic move to leverage each other's strengths and stay ahead of the competition.
Best Buy is partnering with Ikea to launch shop-in-shop experiences beginning this fall 2025, bringing the home furnishing giant's products and services into its stores in select markets.
This marks Ikea's first-ever brand crossover retail experience in the U.S. in an unexpected yet strategic effort to blend home goods with electronics under one roof.
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The pilot will be implemented at 10 Best Buy stores across Florida and Texas, two of which will also serve as free pickup points for Ikea orders. Each in-store location will feature a 1,000-square-foot Ikea showroom with kitchen and laundry room setups similar to those in its regular stores.
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At the selected stores, customers can get help from Ikea employees to plan and order home furnishings, while getting guidance from Best Buy staff on electronics.
What are the Best Buy stores with Ikea shop-in-shops?
- Boynton Beach, Florida
- Daytona Beach, Florida
- Lakeland, Florida (Free Ikea pickup point)
- Melbourne, Florida
- Waterford Lakes, Florida
- Alamo Ranch, Texas (Free Ikea pickup point)
- Hulen, Texas
- Humble, Texas
- Mesquite, Texas
- South Austin, Texas
The strategic reason behind Best Buy and Ikea's first-ever partnership
While partnering with an electronics retailer might seem like an unlikely move for Ikea, there's a strategic reason behind this collaboration.
This partnership allows Best Buy (BBY) to seamlessly integrate its home appliances into Ikea's kitchen and laundry categories, enhancing the customers' experience by offering a wider range of products. Pairing the electronics retailer with a reliable name in this sector also gives Best Buy more credibility.
This first-of-its-kind collaboration aims to meet consumers' ever-evolving needs while helping both brands stay relevant amid growing competition and adapt to a challenging economic environment.
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This strategic move also joins the growing one-stop-shop trend, which makes it more convenient for customers to fulfill all their needs in a single trip, eliminating rivals that don't offer this option.
“This partnership between Ikea and Best Buy is about making great design and functionality more accessible for the many,” said Ikea U.S. COO Rob Olson in a press release. “By bringing together our home furnishing expertise, products, and services with Best Buy’s leadership in appliances and technology, we’re creating a one-stop destination where customers can design their dream kitchen, storage solutions or laundry space with ease. It’s a great step on our journey to helping people create beautiful, functional homes at a price they can afford.”
The Best Buy and Ikea partnership aims to support both companies' business goals and boost sales
The Best Buy-Ikea shop-in-shop collaboration comes at an opportune time for both retailers.
For Best Buy, the launch follows its first-quarter earnings release for fiscal 2026, in which it reported a revenue decline of over 9% and a 0.7% drop in domestic comparable sales year over year.
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Meanwhile, Ikea announced plans to expand its footprint in the U.S. by opening eight new-format stores in 2025. This move is part of a $2.2 billion investment to grow its omnichannel across the country over the next three years.
While neither company has yet to disclose the financial details of the partnership, it is expected to drive foot traffic and attract new customers to both brands, helping boost sales.
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