Shares in social media giant Meta (META) closed Monday's session up 3.6% following a report that the company is planning to fully automate advertising with artificial intelligence (AI) by the end of 2026.
The Wall Street Journal reported on Monday that Meta is aiming to enable brands to fully create and target advertisements using its AI tools.
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According to the report, using a brand's product image and budget, Meta's AI would then be able to create the ad and identify user targeting on its social media platforms, along with budget suggestions.
In addition, the report said that Meta also plans to enable advertisers to personalise ads using AI, based on factors such as location.
A spokesperson for Meta had not responded to Yahoo Finance UK‘s request for comment at the time of writing.
CC Wei, CEO of TSMC (2330.TW, TSM), reportedly said at the chipmaker's annual shareholder meeting on Tuesday that US tariffs were having some impact on the company but that AI demand remained robust.
According to a Reuters report, Wei said: “Tariffs do have some impact on TSMC, but not directly. That's because tariffs are imposed on importers, not exporters. TSMC is an exporter. However, tariffs can lead to slightly higher prices, and when prices go up, demand may go down.”
“If demand drops, TSMC's business could be affected,” he added. “But I can assure you that AI demand has always been very strong and it's consistently outpacing supply.”
Wei reportedly said that TSMC, which is the world's biggest contract chipmaker, had expressed concerns about tariffs to the US Department of Commerce that levies could increase production costs in the US.
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“The US commerce department said this is open for discussion, but how long that will take remains unclear,” he said. “The real point is that we are in active communication, because only through understanding can they realise the consequences.”
According to Reuters, Wei said that he had told president Donald Trump that the additional $100bn (£73.96bn) of investment in the US, which was announced in March, would be difficult to complete in the next five years.
“[Trump] said, ‘Mr Wei, do your best, that's good enough',” Wei said.
Matt Britzman, senior equity analyst at Hargreaves Lansdown, said that Wei calling out continued strong AI demand was “more good news for Nvidia (NVDA) investors, who are riding a wave of momentum after last week’s solid earnings report. Tariffs are likely pose a short-term risk, but underlying trends are pointing in one direction, and the AI train has well and truly left the station.”
