Nike, Adidas face rising threat on the golf course

I’ve been playing golf on and off for the last eight years — not because I’m good at it (yet), but because it’s fun.

Even on the days when I’m chunking every shot and barely keeping score, I still love being outside, hitting at least one shot that doesn’t immediately vanish into the woods, and laughing through the round.

And while my swing is a work in progress, my golf wardrobe? That’s one area I take seriously.

There’s something about stepping onto the course in a clean, confident look… especially when you’re comfortable. It gives you just a little more swagger, even when the scorecard says otherwise.

That’s probably why more golfers, both casual and pro, are ditching the old-school Nike and Adidas staples for something that feels fresher, stretchier, and just plain better.

And now, one brand is making a serious play to take over the green.

Lululemon is ready to compete on the course.

Image source: Shutterstock

Lululemon bets big on PGA Tour golf pro Max Homa

Lululemon (LULU) has officially stepped onto the green.

The brand known for revolutionizing athleisure has been quietly building a name for itself in golfwear. Now, it's taking things to the next level by signing PGA Tour standout Max Homa as its newest ambassador.

Homa is a six-time PGA Tour winner and one of the most relatable players on tour, known for his sharp wit and laid-back vibe.

That personality (and his style) make him the perfect face for Lululemon’s latest expansion.

“I’m so excited to join the Lululemon family,” Homa said. “Lululemon already takes up most of my wardrobe with workout and lounge apparel, and it feels like a dream come true to have the opportunity to work with such an iconic brand.”

Even GQ UK recently called Lululemon’s golfwear “worth taking a swing on,” highlighting the brand’s polos and stretchy bottoms as essentials for style-savvy players.

Lululemon’s 2025 golf collection focuses on versatile, technical pieces designed for style and performance on and off the course.

Subtle colors, sharp cuts, and stretchy, breathable fabrics are core to the line’s appeal. Homa, who describes his style as “subtle and sharp,” fits the look perfectly.

*Adds to cart.*

Lululemon challenges golfwear giants in growing global market

This isn’t just about fashion.

By locking in Homa and leaning into performance-driven golfwear, Lululemon is sending a strong message: it wants to compete with the big names.

According to Fortune Business Insights, the global golf apparel market was valued at $9.07 billion in 2024 and is projected to reach $13.28 billion by 2032.

Some of that growth is being driven in large part by more and more millennials and Gen Z players picking up the game. Lululemon sees an opening to tee off with that audience — the ones who want to play hard, look good, and feel comfortable doing it.

This latest move puts Lululemon squarely in competition with the biggest names in golf apparel, a bold swing that’s paying off. It also lines up with the brand’s strategy to grow its ambassador roster across multiple sports.

From NBA star Jordan Clarkson to tennis pro Leylah Fernandez, Lululemon is stacking talent. Adding a likable PGA face like Homa only strengthens its claim as a serious player.

Nike and Adidas aren’t going anywhere. But if Lululemon keeps up this momentum, they might soon be forced to share the fairway.