A chaotic blue alien and the high-flying escapades of Tom Cruise propelled the Memorial Day weekend box office to record heights, giving relief to theater owners still struggling from a post-pandemic malaise among moviegoers.
Walt Disney Co.’s live-action film “Lilo & Stitch” hauled in $183 million in its opening weekend in the U.S. and Canada, according to studio estimates, placing it in first place. It’s the biggest Memorial Day weekend opener ever, not adjusting for inflation, topping “Top Gun: Maverick,” which debuted with $160.5 million in 2022.
Paramount Pictures and Skydance Media’s “Mission: Impossible — The Final Reckoning” brought in $77 million domestically for second place. “Final Destination Bloodlines,” “Thunderbolts*” and “Sinners” rounded out the top five this weekend.
The two new studio blockbusters were big overseas, too. Globally, “Lilo & Stitch” collected $341.7 million including domestic ticket sales. The worldwide tally for “Mission: Impossible,” the eighth in the series, was $190 million.
Aria Clark fills up her Lilo and Stitch cup with slushy before going into the movie with her mom Lexi and brother Leo at AMC Century City.
Historically, the holiday has been one of the biggest moviegoing weekends of the year, serving as a springboard for the busy summer months. But since the 2020 pandemic and the dual writers’ and actors’ strikes in 2023, it has become a less reliable indicator of the theatrical business.
“The calendar thinned out a little bit, particularly post-pandemic,” said Eric Handler, media and entertainment analyst at Roth Capital. “You just didn’t have the depth that you used to have. But it’s good to see that there’s two big event movies this year.”
“Lilo & Stitch” and “Mission: Impossible” also largely catered to different audiences, lowering the risk that audiences would pick and choose between similar films. Box office grosses have typically done better with more genres in theaters.
The reported budget for “Lilo & Stitch” was $100 million, while “Mission: Impossible” reportedly cost between $300 million and $400 million to produce, placing it among the most expensive movies ever.
Movie goers attend showings of “Lilo & Stitch” at AMC Century City.
The strong showing on Memorial Day weekend adds to a solid spring at the box office. Powered by films including Warner Bros. Pictures’ “A Minecraft Movie” and Ryan Coogler’s “Sinners,” domestic theatrical revenue for April totaled $875 million, close to the pre-pandemic average of $886 million for the same month from 2015 to 2019, Handler said.
Then in May came Disney and Marvel Studios’ “Thunderbolts*” and Warner Bros. Pictures’ “Final Destination Bloodlines,” which have kept up steady business at theaters.
“This spring has been so good for the box office, it usually means the summer is going to be strong,” said Kimberly Owczarski, associate professor in the department of film, television and digital media at Texas Christian University. “Last year, we didn’t have those big tentpoles in April and early May that usually start the season. Because we’ve had that, people are in the moviegoing mood.”
Last year, the holiday weekend grossed just $132 million, making it the worst Memorial Day weekend box office in nearly 30 years. Films like “Furiosa: A Mad Max Saga” and “The Garfield Movie” brought in about $30 million each that weekend, a distinct difference from the mega-hauls that blockbusters traditionally gross during Memorial Day weekend.
KK McDermott attends a showing of “Mission: Impossible” at AMC Century City.
The slow start last year to the all-important summer movie season made both distributors and exhibitors anxious. It wasn’t until Disney-Pixar’s “Inside Out 2” debuted in mid-June that the box office started to turn around.
This year, however, a seemingly strong lineup of familiar blockbusters for most of the summer has given industry insiders optimism.
Sony Pictures’ “Karate Kid: Legends” comes out at the end of the month, followed by Lionsgate’s “John Wick” spin-off “Ballerina” in early June. Other anticipated releases include Universal Pictures’ live action “How to Train Your Dragon” and “Jurassic World Rebirth,” Disney-Pixar’s original animated film “Elio,” Warner Bros.’ “Superman” and Disney and Marvel Studios’ “The Fantastic Four: First Steps.”
That’s boosted hopes for a stronger overall theatrical business this year.
Analysts say the 2025 domestic box office could gross an estimated $9.2 billion to $9.5 billion, which would be an improvement on last year’s $8.7 billion. More importantly, it’s higher than the 2023 box office total of $9 billion, which would indicate continued growth and a “true recovery,” Handler said.
However, those numbers still pale in comparison to pre-pandemic box office totals, including $11.4 billion in 2019 and $11.9 billion in 2018.
Moviegoers attend showings of “Lilo & Stitch” one of this Memorial Day weekend’s biggest films at AMC Century City.
Even before the pandemic, theaters were starting to see declines in attendance, a trend that accelerated during COVID-19 when people got used to staying at home and watching movies on streaming platforms. As the pandemic and the strikes decreased the number of movies in theaters, and the length of time between a movie’s theatrical debut and its availability for home viewing shortened, theaters lost more of the crucial business of the casual moviegoer.
“When the content is good, people show up,” Handler said. “The content cycle is favorable right now, and hopefully we’ll see that continue through the next two years.”
