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Why Lego Is So Expensive | So Expensive | Business Insider
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Why Lego Is So Expensive | So Expensive | Business Insider

  • October 6, 2024
  • Roubens Andy King
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Lego is the world's largest toy company but it's gained a reputation for being an expensive hobby. Since 2007, Lego has released …

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43 comments
  1. @artyomarty391 says:
    October 6, 2024 at 1:36 am

    lego is the most useful toy for a child. By far

    Having a child play lego is almost the equivalent of having him study math and geometry

    Reply
  2. @RossD189 says:
    October 6, 2024 at 1:36 am

    Interesting spin. Good deep dive.

    Reply
  3. @bsquare6809 says:
    October 6, 2024 at 1:36 am

    L'ego my lego!

    Reply
  4. @markflakez says:
    October 6, 2024 at 1:36 am

    17:30 what💀

    Reply
  5. @lenowoo says:
    October 6, 2024 at 1:36 am

    sweeping shits under ther rugs i see

    Reply
  6. @beth-bi9yv says:
    October 6, 2024 at 1:36 am

    I had a barrel of Lego block growing up. I miss having ones that weren't a premade set.

    Reply
  7. @user-vm3lr1wy7g says:
    October 6, 2024 at 1:36 am

    Mount if plastic scares me

    Reply
  8. @cjholland48 says:
    October 6, 2024 at 1:36 am

    Simple answer to rise of Lego pricing, INFLATION

    Reply
  9. @jonenemo148 says:
    October 6, 2024 at 1:36 am

    It was so cheap when I was little lol

    Reply
  10. @legodude839 says:
    October 6, 2024 at 1:36 am

    I thought that's why Lego was expensive. They have so many licenses

    Reply
  11. @HardstylEFF says:
    October 6, 2024 at 1:36 am

    My first lego was: LEGO System 6552 – Rocky River Retreat

    Reply
  12. @bigchungis7773 says:
    October 6, 2024 at 1:36 am

    Halo legos

    Reply
  13. @ward9 says:
    October 6, 2024 at 1:36 am

    The grinch is real wow..

    Reply
  14. @Uphill_gamer1 says:
    October 6, 2024 at 1:36 am

    15:15 wild, she has kids

    Reply
  15. @Uphill_gamer1 says:
    October 6, 2024 at 1:36 am

    3:43 I mean I have 30 year old Lego and it builds ok so that’s true

    Reply
  16. @n.9694 says:
    October 6, 2024 at 1:36 am

    so this toy is ao addicting that you cant stop playing it even after you are an adult?
    sounds alarming, and parents now would take extra care so that their childrens dont get addicted to this toy.

    Reply
  17. @AkSonya1010 says:
    October 6, 2024 at 1:36 am

    I am 54 years old, I started playing with Legos very young. I just finished a flower Lego set.
    I LOVED it when my son was finally into playing with Lego in the mid 90s. We saved all of my son's Legos, and I am excited for my granddaughters find their passion.

    Reply
  18. @oogabooga6183 says:
    October 6, 2024 at 1:36 am

    Because losers will pay for it

    Reply
  19. @samuelerickson8155 says:
    October 6, 2024 at 1:36 am

    I will love LEGO no matter what they do….

    Reply
  20. @RodgertheNegotiator says:
    October 6, 2024 at 1:36 am

    I think certain lines can be considered expensive but Lego has come out with sets that were under 10 bucks that were good and unique. I love Legos so I am biased.

    Reply
  21. @thomgreve says:
    October 6, 2024 at 1:36 am

    11:43 😂

    Reply
  22. @SDJ99200 says:
    October 6, 2024 at 1:36 am

    20:43 “like the star wars @ @“

    Reply
  23. @JakubSkirtun says:
    October 6, 2024 at 1:36 am

    "At At"

    Reply
  24. @CandyStockings says:
    October 6, 2024 at 1:36 am

    Some od of these comments are so negative omg 😭 Legos are fun. Collect them if you want, have fun!! If you don't like Legos than don't buy them, simple just be be respectful and love other people! The world would be better with more love and kindness 😀

    Reply
  25. @TheR3alBoazB says:
    October 6, 2024 at 1:36 am

    Doesnt has to be expensive because they lost the license years ago. U can buy cheap knockoffs these days tho. With the same construction. Just people who dont know this still buy real legos.

    Reply
  26. @RossomeOfficial says:
    October 6, 2024 at 1:36 am

    The Star Wars @ @.😂

    Reply
  27. @meherbabagod-man1831 says:
    October 6, 2024 at 1:36 am

    The Star Wars @ @.😂

    Reply
  28. @Cryptid71 says:
    October 6, 2024 at 1:36 am

    When you're able to capture an adult audience you capture adult budgets

    Reply
  29. @joakinmateolukasalbertdiaz4337 says:
    October 6, 2024 at 1:36 am

    sounds like a bunch of yummy plastic. i love it

    Reply
  30. @KyleWhite-g1m says:
    October 6, 2024 at 1:36 am

    Even Minifigures are $15 😭

    Reply
  31. @parkerswow says:
    October 6, 2024 at 1:36 am

    20:42 really?

    Reply
  32. @Soneoak says:
    October 6, 2024 at 1:36 am

    What I took away, the ATeeAtee is the atat

    Reply
  33. @lunasmokezim1718 says:
    October 6, 2024 at 1:36 am

    When things that are meant to be used are kept on a shelf because of money, something has gone wrong. I'm not judging Lego fans, i participate in this behavior with other things myself. I'm not proud of this…

    Reply
  34. @tristanho2548 says:
    October 6, 2024 at 1:36 am

    now an adult, still goes to check the lego isle at target everytime

    Reply
  35. @Наталья-м7ц8в says:
    October 6, 2024 at 1:36 am

    It amazes me that humanity has put so much effort into perfecting a toy, but no one has thought of making similar blocks to easily build real houses for real people…

    Reply
  36. @Sparker1947 says:
    October 6, 2024 at 1:36 am

    I miss lego chima

    Reply
  37. @neptunemacaw3354 says:
    October 6, 2024 at 1:36 am

    you called it an "at at"……… let me ask you this, how do you pronounce at-st?

    Reply
  38. @Murdocke89 says:
    October 6, 2024 at 1:36 am

    That has to be the most sinister building technique I’ve ever seen, 2000 Lego Light Sabre Rods to make a tiny 10cm bathroom floor? That’s utterly Diabolical.

    Reply
  39. @kip_c says:
    October 6, 2024 at 1:36 am

    5:36

    Reply
  40. @JosephAries-k5b says:
    October 6, 2024 at 1:36 am

    Sylvester Locks

    Reply
  41. @gwenwalters74 says:
    October 6, 2024 at 1:36 am

    smh nerds

    Reply
  42. @bingbangbongmukbang3015 says:
    October 6, 2024 at 1:36 am

    Simple corporate greed

    Reply
  43. @Napsteraspx says:
    October 6, 2024 at 1:36 am

    Imthink with the growth of digital media, physical toys are more important. It would be horrible if there were only video games and movies for kids and no physical toys.

    Reply

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