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GoPro Inc. (GPRO) Subscribers Fuel AI Training with Real-World Footage
  • Business

GoPro Inc. (GPRO) Subscribers Fuel AI Training with Real-World Footage

  • August 31, 2025
  • Roubens Andy King
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GoPro, Inc. (NASDAQ:GPRO) is one of the top stocks to buy on Robinhood right now. On August 26, GoPro, Inc. revealed that its opt-in AI Training Licensing program has attracted over 125,000 hours of subscriber video content in a little more than two weeks since its initial limited rollout.

GoPro Inc. (GPRO) Subscribers Fuel AI Training with Real-World Footage

MAHATHIR MOHD YASIN / Shutterstock.com

Initially rolled out to a select group in early August, the opt-in initiative allows users to contribute their cloud-stored footage to help train third-party AI models. With 2.45 million subscribers and 13 million hours of content in its cloud, GoPro plans to expand the program across the U.S. and potentially internationally.

Subscribers who opt in will receive 50% of the licensing revenue generated from their videos. CEO Nicholas Woodman praised the early response, calling it a promising sign for long-term impact. GoPro is currently in talks with multiple AI data licensees to meet rising demand for authentic, real-world video content that can enhance machine learning systems.

GoPro, Inc. (NASDAQ:GPRO) makes versatile, durable action cameras, as well as related apps, accessories, and lifestyle gear, for capturing high-quality photos and video in various environments. The company’s products are used by athletes, outdoor enthusiasts, content creators, and consumers to document activities and share their experiences.

While we acknowledge the potential of GPRO as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 13 Best Long-Term Stocks to Invest in According to Warren Buffett and 12 Best Mid-Cap Value Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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