It's been one week since Paramount Global merged with Skydance Media to form Paramount Skydance (PSKY), an entertainment business with revenues expected to reach over $30 billion in 2025. Its shares are up 48% since Monday’s close.
While there is no shortage of opinions, bullish and bearish, about the merged entity’s future trajectory, I don’t think there’s any doubt PSKY will be a favorite of retail investors everywhere. It’s got all the hallmarks of a meme stock: a cheap share price, a significant short interest (13.4% as of Monday), and a massive trading volume (over 10x its 65-day average yesterday).
In the past, I’ve spoken about my interest in the movie theater business. That’s the result of my grandfather’s job running a large Canadian movie theater chain in the 1960s. Paramount’s former parent, Viacom, owned it until selling it to Cineplex (CGX.TO) in 2005.
Suffice to say, I’m fascinated by the entertainment business, even though movie theaters are unable to generate consistent profits. Just ask AMC Entertainment (AMC) investors about this shortcoming. But I digress.
As I mentioned, PSKY stock had 18 unusually active options yesterday – nine puts and nine calls, a slightly bearish indicator — with nearly 507,000 contracts traded on the day, significantly higher than its average daily volume.
Warren Buffett once owned Paramount stock. It’s unlikely that while he’s still around, Berkshire Hathaway (BRK.B) will be buying, but you never say never.
Whether you’re bullish or bearish, there’s an options trade to be made to cash in on the increased interest in PSKY stock.
I’ve always had a soft spot for Paramount, although I’ve never owned its stock. In May 2023, I wrote about some of its positives, pointing to several options strategies to benefit from its actual intrinsic value. It remained undervalued in my opinion.
“Paramount is a name that’s been a part of American life since 1912. It's as American as apple pie. It’s had several owners over the years and will probably have several more over the next 111 years. It isn’t going anywhere,” I wrote in 2023.
“Whether it gets taken private, is acquired by Berkshire (wishful thinking), or muddles along as a public company, it will always possess intrinsic value beyond its current market cap, which is why I’m talking about its options.”