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Why AI is moving from chatbots to the browser
  • Tech

Why AI is moving from chatbots to the browser

  • July 18, 2025
  • Roubens Andy King
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Happy Friday. I’m back from vacation and still getting caught up on everything I missed. AI researchers moving jobs is getting covered like NBA trades now, apparently.

Before I get into this week’s issue, I want to make sure you check out my interview with Perplexity CEO Aravind Srinivas on Decoder this week. It’s a good deep dive on the main topic of today’s newsletter. Keep reading for a scoop on Substack and more from this week in AI news.

From chatbots to browsers

So far, when most people think of the modern AI boom, they think of a chatbot like ChatGPT. Now, it’s becoming increasingly clear that the web browser is where the next phase of AI is taking shape.

The reason is simple: the chatbots of today don’t have access to your online life like your browser does. That level of context — read and write access to your email, your bank account, etc. — is required if AI is going to become a tool that actually goes off and does things for you.

Two recent product releases point to this trend. The first is OpenAI’s ChatGPT Agent, which uses a basic browser to surf the web on your behalf. The second is Comet, a desktop browser from Perplexity that takes it a step further by allowing large language models to access logged-in sites and complete tasks on your behalf. (OpenAI is rumored to be planning its own full-fledged browser.)

Neither ChatGPT Agent nor Comet works reliably at the moment, and access to both is currently gated to expensive subscription tiers due to the higher compute costs required to run the reasoning models they necessitate. Perhaps most frustratingly, both products claim to do things they can’t, not just in marketing materials, but in the actual product experience.

ChatGPT Agent is a read-only browser experience — it can’t access a logged-in site like Comet — and that severely limits its usefulness. It’s also very slow. My colleague Hayden Field asked it to find a particular kind of lamp on Etsy, and ChatGPT Agent took 50 minutes to come back with a response. It also failed to add items to her Etsy cart, despite claiming it had done so.

While Comet is nowhere near as slow, I’ve had numerous experiences with it claiming it has completed tasks it hasn’t, or stating it can do something, only to immediately tell me it can’t after I make a request. Its sidecar interface, which places the AI assistant to the right of a webpage, is excellent for read-only tasks, such as summarizing a webpage or researching something specific I’m looking at. But as I told Perplexity CEO Aravind Srinivas on Decoder this week, the overall experience feels quite brittle.

It’s easy to be a cynic and think the current state of products like Comet is the best AI can do at completing tasks on the web. Or, you can look at the last few years of progress in the industry and make the bet that the same trend line will continue.

During our chat this week, Srinivas told me he’s “betting on progress in reasoning models to get us there.” OpenAI built a custom reasoning model specifically for ChatGPT Agent that was trained on more complex, multi-step tasks. (The model has no public name and isn’t available via an API.)

Even with the many limitations and bugs that exist today, using Comet for just a few days has convinced me that the mainstream chatbot interface will merge with the browser. It already feels like taking a step back to merely prompt a chatbot versus interacting with a ChatGPT-like experience that can see whatever website I’m looking at. Standalone chatbots certainly aren’t going away, especially on smartphones, but the browser is what will unlock AI that actually feels like an agent.

  • What could have been for Substack: Before the newsletter platform raised the $100 million round it announced this week, two sources tell me that Vice founder Shane Smith approached Substack’s co-founders about acquiring the company. It’s unclear how far the talks progressed, though Smith also discussed the idea with potential financial backers. Substack’s leadership rebuffed his takeover interest but suggested he could invest in the round they just closed. It’s unclear if he did. Neither Smith nor Substack responded to my request for comment.
  • The end of reverse acquihires? While I was out on vacation, it was interesting to observe the intense backlash to the Windsurf/Google reverse acquihire. This pattern, where the founders of a buzzy AI startup parachute into the arms of Big Tech and leave the rest of their team to pick up the pieces, is nothing new. It’s an unfortunate byproduct of the antitrust scrutiny on Big Tech, which so far seems to have figured out how to acquire what it wants by leaving behind a husk of a startup and calling its payouts “licensing fees.” But given how Cognition messaged its rescuing of Windsurf’s remaining team (“every single employee is treated with respect and well taken care of in this transaction”), I wonder if the next AI startup founder will think twice before leaving their team behind.
  • Mira Murati’s new AI lab will have an enterprise angle. I feel confident in that prediction after seeing who her financial backers are for her new lab, Thinking Machines. ServiceNow and Cisco aren’t investing in a ChatGPT competitor. Given the level of talent she has managed to assemble, the industry will be paying close attention to whatever “multimodal AI” product the team releases in the coming months. Is there room for another Anthropic-like rival to OpenAI? We’re about to find out.
  • AI researchers can’t get US visas. NeurlPS, the premier AI research conference, has experienced such high attendance demand for this year’s event in San Diego that they’ve added a second location in Mexico to accommodate approximately 500 more people. The conference’s announcement states that there have been “difficulties in obtaining travel visas” for attendees wishing to attend the main US event. Yikes.

Some noteworthy career moves

  • Zuckerberg’s new Superintelligence lab is getting considerably bigger. This week saw the addition of OpenAI’s Jason Wei and Hyung Won Chung, which means that Meta has now poached 5 of OpenAI’s 21 “foundational contributors” to o1. Augustus Odena and Maxwell Nye, co-founders of the Adept AI startup that Amazon reverse acquihired to kickstart its AGI lab, also joined, along with Mark Lee and Tom Gunter from Apple. Meanwhile, the entire team behind the voice AI startup PlayAI has officially joined (some companies are still small enough for Big Tech to acquire outright). And in what should be an ominous signal to everyone in the broader AI group currently undergoing DOGE-style interviews with Alexandr Wang’s new team, VP of Product Connor Hayes has moved over to run Threads.
  • Anthropic’s head of engineering, Brian Delahunty, joined Google Cloud to lead AI agent engineering. Meanwhile, Boris Cherny and Cat Wu returned to Anthropic after an alarmingly brief tenure in leadership roles at Cursor. Paul Smith is also leaving ServiceNow to be Anthropic’s first chief commercial officer.
  • Reddit CMO Roxy Young is leaving amid what appears to be a broader leadership reshuffling.
  • More brain drain at Tesla: This time it’s Troy Jones, head of sales for North America.
  • Astronomer CEO Andy Byron and HR chief Kristin Cabot (that couple from the Coldplay concert) have been put on leave pending an internal investigation.

If you haven’t already, don’t forget to subscribe to The Verge, which includes unlimited access to Command Line and all of our reporting.

As always, I welcome your feedback, especially if you have thoughts on this issue or a story idea to share. You can respond here or ping me securely on Signal.

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Roubens Andy King

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