Pizza Hut’s wild new menu offer for customers keeps selling out

Pizza Hut, which is owned by Yum Brands (YUM) , is pulling out all the stops to reverse a startling consumer trend it recently spotted in its stores.

During the first few months of 2025, the pizza chain’s same-store sales declined by 2% year-over-year, according to Yum Brands’ latest earnings report. Specifically in the U.S., Pizza Hut’s system sales decreased by 7%.

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During an earnings call in April, Yum Brands CEO David Gibbs said Pizza Hut’s same-store sales performance in the U.S. was “disappointing.” He also warned investors that the pizza chain is currently operating in an “intense competitive environment.”

The decrease in sales comes during a time when many consumers are scaling back fast-food purchases as prices rise for everyday goods.

According to KPMG’s Consumer Pulse Summer 2025 report, 69% of U.S. consumers in the survey said that they eat at home more often rather than dining out, and 85% said that saving money was the main reason for this decision.

The survey also found that U.S. consumers expect to spend 7% less each month on restaurants this summer.

Pizza Hut is offering an incredible deal to entice customers.

Image source: Shannon O'Hara/Getty Images for Pizza Hut

Pizza Hut launches generous deal for customers

Amid this alarming consumer trend, Pizza has decided to launch a generous meal deal to boost its low sales.

For this month only, the pizza chain is offering customers one-topping personal pan pizzas for $2 each every Tuesday.

The deal officially launched on July 8 and can be obtained in-store and online. The offer only applies to carryout orders and limits each customer to up to four personal pan pizzas.

In a statement to USA Today, a Pizza Hut spokesperson said that personal pan pizzas have been selling out in its stores since the deal launched earlier this month.

“The response has been nothing short of incredible and we are even selling out of Personal Pan Pizzas at thousands of restaurants across the country,” said the spokesperson. “Our goal is to give guests more of what they love and this offering has proven to do just that.”

Pizza Hut has been ramping up efforts to reverse low sales

The move from Pizza Hut comes after it rolled out generous deals and switched up its menu earlier this year to attract back customers.

For example, in February, the pizza chain introduced its Ultimate Hut Bundle, in which customers can order two medium pizzas, any eight boneless wings, sticks, and two dipping sauces starting at $24.99.

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Then in April, Pizza Hut added its fan-favorite Cheesy Bites Pizza back onto its menu for a limited time. It also launched three new exclusive dipping sauces: Chipotle Ranch, Ultimate Ranch, and Pepperoni Ranch.

Most recently, Pizza Hut added four new limited-edition pizzas to its menu at discounted prices. This includes its new Spicy Hawaiian Lover’s pizza, Meat Lover’s pizza, Pepperoni Lover’s pizza and Veggie Lover’s pizza.

A large size of one of these pizzas costs $12.99, which is a deal because a large pizza at Pizza Hut usually costs a little under $20, depending on the region.