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Brad Pitt and 'F1' win in Apple's biggest box office debut
  • Business

Brad Pitt and ‘F1’ win in Apple’s biggest box office debut

  • June 29, 2025
  • Roubens Andy King
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The Brad Pitt-led racing film “F1 The Movie” sped to the top of the box office this weekend, another in a string of big summer movies that Hollywood hopes will keep driving people to theaters.

The big-budget film from “Top Gun: Maverick” director Joseph Kosinski and producer Jerry Bruckheimer hauled in $55.6 million in the U.S. and Canada, according to studio estimates. That’s better than analysts had expected for a non-sequel racing movie. People who read pre-release audience surveys had anticipated a debut of $40 million to $50 million.

Powered by the global appeal of Formula One racing, the film took in an additional $88 million internationally. Still, with a reported budget of more than $200 million, not including marketing costs, “F1” will still need significantly more ticket sales to break even.

Only three Hollywood films so far this year have grossed more than $500 million globally — “A Minecraft Movie,” “Lilo & Stitch” and “Mission: Impossible – The Final Reckoning” — and each of those opened above “F1” domestically.

Nonetheless, with “F1,” the iPhone maker has its first box office hit.

While Apple TV+ has found critical success with its shows, including “Severance,” “The Studio” and “Your Friends & Neighbors” — and notched its first best picture Oscar win in 2022 with “CODA” — its films had not yet clinched box office gold.

Its previous star-studded and filmmaker-driven movies have struggled at theaters, including the 2024 spy comedy “Argylle” and space-age romantic comedy “Fly Me to the Moon,” starring Scarlett Johansson and Channing Tatum.

“F1” benefited from a heavily promoted Imax run, which helps make it seem like a must-see on the big screen. Imax screens accounted for 23% of the domestic weekend revenue for “F1,” the cinema technology provider said Sunday. Around 55% of domestic sales came from large-screen formats including Imax, Dolby Cinema and motion seats.

As usual, Apple worked with a major studio to handle the theatrical release. “F1” is being distributed by Warner Bros. Pictures, adding to the studio’s winning streak that includes “A Minecraft Movie,” “Sinners” and “Final Destination Bloodlines.” Pitt and Dede Gardner’s Plan B Entertainment produced along with Bruckheimer.

Quality also helped.

“It’s emotional, it’s exciting, it’s got romance, it’s got humor,” producer Jerry Bruckheimer told The Times earlier this month. “It’s the reason I got into this business — to make movies that thrill you on that big screen, that you walk out feeling you’ve been on a real journey and got lost for a couple of hours. That’s the goal every time.”

Strong reviews from audiences and critics bode well for the film’s future grosses and its eventual performance on streaming for Apple. Audiences polled by CinemaScore gave the movie a grade of “A,” while the movie holds a critics’ score of 83% “fresh” on Rotten Tomatoes.

Not faring as well was Universal Pictures’ murderous doll sequel “M3GAN 2.0,” which debuted with a weak $10 million and landed in fourth place at the domestic box office, behind holdovers “How to Train Your Dragon” and “Elio.”

The Blumhouse film was expected to open with around $20 million. It fell far short of the success of the original, which opened with $30 million in 2023 and eventually collected $180 million worldwide.

Overall, though, it’s been a strong last few months for the horror genre, starting with Ryan Coogler’s “Sinners,” which has now grossed $364 million worldwide, and followed by “Final Destination Bloodlines” and zombie franchise revival “28 Years Later.”

The staying power of movies like “How to Train Your Dragon” and “Lilo & Stitch” shows the continued draw of family-friendly films at the box office, which have been major winners since the spring. The exception has been Disney and Pixar’s original animated movie “Elio,” which notched Pixar’s worst opening weekend ever last week.

“Elio” collected about $11 million Friday through Sunday, bringing its total to a poor $42 million in the U.S. and Canada for the $150-million animated picture.

Times staff writer Josh Rottenberg contributed to this report.

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Roubens Andy King

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