Walt Disney's theme parks have been Coca-Cola country for decades.
Aside from selling Coke products all over its parks and hotels, the theme park giant has a very unsubtle relationship with the soft drink brand. It has a three-story Coca-Cola store in Disney Springs at Disney World and “Club Cool,” an Epcot hotspot that's basically a Coca-Cola tasting room.
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Perhaps most famously, however, Walt Disney (DIS) has been willing to ignore its immersive theming areas like “Star Wars: Galaxy's Edge” and still serve Coca-Cola products. That's very different from rival Universal Studios where its various Wizarding World of Harry Potter lands only sell beverages that come from the books.
They are sold in special bottles in those areas, but at no point did Chewbacca ever reach for a Sprite and Luke Skywalker was a blue milk guy, not a Coke fan.
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The Disney partnership with Coke runs very deep and now the two companies have decided to work together on something new.
It's a partnership that will involve both Disney World and Disneyland as well as stores all over the world.
Image source: Shutterstock
Coca-Cola creates collectible Star Wars cans
Coca-Cola has been offering cans and bottles with names under the “Share a Coke” promotion. That efforts will soon be replaced by something Star Wars fan will love.
“Key characters that have brought the Star Wars saga to life on the big and small screen — from Luke Skywalker and Darth Vader to Grogu and The Mandalorian — will grace limited-edition cans and bottles of Coca‑Cola and Coca‑Cola Zero Sugar this summer as part of a global campaign celebrating the ability of shared passions to unite and uplift,” the company shared on its website.
The promotion, “Coca‑Cola x Star Wars: Refresh Your Galaxy,” includes a series of 30 collectible package designs showcase Star Wars characters and scenes famiiar to fans of the science fiction universe.
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“Starting in July, the collectible cans will hit stores in select markets across North America, Latin America, Europe, Japan and Asia South Pacific. Scannable QR codes on limited-edition packaging and out-of-home creative will unlock an immersive Augmented Reality (AR) experience where fans can record a video of themselves and share uplifting messages of community and connection in the style of a Star Wars hologram transmission,” Coca-Cola added.
Disney World and Disneyland get an exclusive
While the Coca-Cola and Walt Disney partnership is global, the theme park giant's two United States theme park complexes will get something special.
“Coca-Cola's newest collaboration just landed from a galaxy far, far away! Three of the total thirty designs will be exclusive to @disneyland and @waltdisneyworld; those designs feature The Mandalorian and Grogu, a First Order Stormtrooper, and Chewbacca,” the SodaSeekers Instagram page reported.
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Coca-Cola and Walt Disney first partnered at Disneyland when it opened 70 years ago. That relationship now includes exclusive deals at the Walt Disney World Resort, Disneyland Paris and Hong Kong Disneyland Resort.
The characters that will be featured on bottles and cans include:
- Coca‑Cola: Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, K-2SO, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor, General Grievous and Emperor Palpatine
- Coca‑Cola Zero Sugar: Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8, C-3PO, R2-D2, Finn, Rey, Grogu and Imperial Stormtrooper
“Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them.” said Disney Senior Vice President of Global Marketing Partnerships Mindy Hamilton.
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